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# Functional Breath Mints
Nude Mints Targets Bad Breath in the Mouth and the Gut

By Laura McQuarrie | Published 2022-07-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nude-mints
References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2022/06/23/Nude-Mints-aims-to-revamp-mints-category-with-a-more-effective-and-modern-breath-freshening-solution) & [itsjustnude](https://itsjustnude.com/)

![Functional Breath Mints](https://cdn.trendhunterstatic.com/thumbs/482/nude-mints.jpeg)

Nude Mints are the first functional two-in-one breath mints that set themselves apart because "Regular breath mints only work in the mouth leaving behind foul burp odor from the gut." This one-of-a-kind solution is designed to instantly kill bad breath by cleansing the mouth and freshen the gut by preventing foul odors.

These mints boast an outer capsule that dissolves in the mouth in seconds, as well as an inner capsule that's meant to be swallowed so that it can take action in the gut within hours. This next-gen breath mint's unique form is expressed through its packaging, which includes see-through elements.

From Ice Shot to Sexy Spearmint, the keto-friendly and sugar-free Nude Mints can be found in a wide range of flavors.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 66% | Activity: 87% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Functional Mints:** Opportunity for companies to create functional mints with unique health benefits.
- **Two-in-one Products:** Innovations that combine two different products or functions into one, creating unique selling propositions and value propositions.
- **Transparent Packaging:** Designing packaging with see-through elements can create a unique visual experience for the consumer.

### Sectors Adopting This

- **Oral Care:** Opportunity for oral care companies to incorporate gut health benefits into their products.
- **Digestive Health:** Opportunity for digestive health companies to create convenient and tasty products that address bad breath and digestive issues all in one.
- **Consumer Packaged Goods:** Consumer packaged goods companies could explore creative packaging designs, such as see-through elements, to differentiate their products on the shelves.

## Related on Trend Hunter

- [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md)
- [Zinc-Infused Breath Mints](https://www.trendhunter.com/trends/breathrox.md)
- [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md)
- [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md)
- [Eco-Friendly Breath Fresheners](https://www.trendhunter.com/trends/extrastrength-breath-freshener.md)
- [Probiotic Breath Sprays](https://www.trendhunter.com/trends/ceelike.md)
- [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md)
- [Multifunctional Oral Sprays](https://www.trendhunter.com/trends/vitamin-mouth-spray.md)
- [Pet-Targeted Oral Solutions](https://www.trendhunter.com/trends/dog-breath-spray.md)
