# Complexion-Matching Hosiery Retailers FleshTone.net Provides Nude Hosiery in a Variety of Shades By Katherine Pendrill | Published 2016-08-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nude-hosiery References: [refinery29](http://www.refinery29.com/2016/08/119083/fleshtone-skin-tone-site) & [fleshtone.net](http://fleshtone.net/) A new eCommerce site called FleshTone.net is helping women of all skin tones find nude hosiery that matches their complexion. While brand such as Nubian Skin and Naja have helped to address the extremely limited range of [nude hosiery and lingerie](https://www.trendhunter.com/trends/parade-that-lace) available to women of color, this site helps to offer an even greater number of products in nude-hued shades. FleshTone.net is both a blog and eCommerce site for women looking for [skin-matching products](https://www.trendhunter.com/trends/live-tinted-expands). The site was originally started by lawyer and professional ballerina Tayo Ade, after she was unable to find a pair of nude tights to wear during one of her performances. As a result, she created FleshTone.net as a way for women to find a wide range of nude-hued products, include hosiery, lingerie, makeup and even dolls. The site caters to the growing demand for nude hosiery and other items that satisfy the [diverse needs of female consumers](https://www.trendhunter.com/trends/boobwear-brand-nuudii). ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Diversity-driven Ecommerce:** Opportunity for brands to follow FleshTone.net's focus on addressing the limited range of products available to women of color. - **Skin-matching Cosmetics:** Opportunity for cosmetic companies to create a wider range of nude-hued makeup and skincare products for consumers. - **Inclusive Dolls:** Opportunity for toy companies to develop diverse dolls with different skin tones, such as those offered on FleshTone.net. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can take a cue from FleshTone.net and offer a wider range of nude-hued products to consumers. - **Cosmetics and Skincare:** Opportunity for cosmetics companies to focus on developing shades that match a wider range of skin tones and offer more inclusive products to consumers. - **Toy Industry:** Opportunity for toy companies to tap into the demand for inclusivity and diversity by creating dolls that better represent different skin tones, like those available on FleshTone.net. ## Related on Trend Hunter - [Dark Skin-Centric Beauty Brands](https://www.trendhunter.com/trends/nach-cosmetics.md) - [Nude-Hued Nail Polishes](https://www.trendhunter.com/trends/leighton-denny-nudes-collection.md) - [Sophisticated Nude Heel Collections](https://www.trendhunter.com/trends/nudes-capsule.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md) - [Elevated Luxury Tights](https://www.trendhunter.com/trends/elevated-luxury-tights.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md)