# Inclusive Skin Tone Campaigns American Apparel's Nude Clothing Range Comes in Nine Shades By Kalin Ned | Published 2018-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nude-clothing References: [designtaxi](https://designtaxi.com/news/401364/American-Apparel-Debuts-First-Ever-Inclusive-NUDE-Range-For-Various-Skin-Tones/) & [blog.americanapparel](http://blog.americanapparel.com/home/2018/8/31/the-new-nudes?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [American Apparel](https://www.trendhunter.com/trends/native-sensitive-series) launches a nude clothing collection that is "a celebration of authentic diverse representation." The fashion capsule boasts an array of essentials in [nine different shades](https://www.trendhunter.com/trends/nudes-capsule). To advertise its offering, the US-based label issued a casting call in LA, selecting an inclusive representation of skin tones to mark a full spectrum of color. The campaign highlights that "there is no such thing as neutral." In addition to the [inclusive nude clothing range](https://www.trendhunter.com/trends/the-second-dawn), American Apparel makes it possible for consumers to "meet" the models. On its blog, the fashion company creates a feature where each participant is recognized through a photograph and a quote. This elevates the marketing project, giving it a diverse range of skin tones, as well as of individual identities and perspectives. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Fashion:** Opportunity for clothing brands to create inclusive fashion collections that represent diverse skin tones. - **Authentic Representation:** Brands can focus on showcasing authentic representation of skin tones in their marketing campaigns to promote diversity. - **Consumer Engagement:** Clothing companies can enhance consumer engagement by featuring individual identities and perspectives in their marketing projects. ### Sectors Adopting This - **Fashion:** Fashion industry can embrace inclusive fashion collections and marketing campaigns to cater to diverse customer needs. - **Marketing and Advertising:** Opportunities for marketing and advertising agencies to develop campaigns that promote authentic representation and diversity. - **Social Media:** Social media platforms can play a role in facilitating consumer engagement and showcasing diverse identities and perspectives. ## Related on Trend Hunter - [Nude-Hued Nail Polishes](https://www.trendhunter.com/trends/leighton-denny-nudes-collection.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Sensitive Skin Cosmetic Campaigns](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Skin-Toned Inclusive Condoms](https://www.trendhunter.com/trends/roam-1.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Affordable Nude Cosmetic Products](https://www.trendhunter.com/trends/nude-cosmetic-product.md)