# Valentine's Hard Seltzer Campaigns Nude Beverages is Seeking "Nudes for Valentine's Day" By Laura McQuarrie | Published 2021-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nude-beverages-campaign References: [adweek](https://www.adweek.com/media/nudes-for-valentines-day-yes-but-not-that-kind-and-for-a-good-cause/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) & [instagram](https://www.instagram.com/nudebeverages/) This Valentine's Day, Canadian company [Nude Beverages](https://www.trendhunter.com/trends/vodka-soda-lemonade) is looking to receive "Nudes for Valentine's Day" in the form of people sharing photos with their product on social media. From February 2nd to 14th, the company will be donating $10 for every image that's shared on [Instagram](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman), be it shared by direct message, posts or stories on the platform. [Nude Hard](https://www.trendhunter.com/trends/nude-skinny-margarita-mixers) Seltzer is available in fun flavors like classic lime, mango, peach and raspberry lemon, so consumers have plenty of choice when it comes to choosing a variety of their choice to pose with to take a photo of. Although some brands have attempted similar campaigns and faced challenges, the brand is confident in its position as a hard seltzer brand for adults—especially one with "Nude" in its name. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **User-generated Content Campaigns:** Brands are leveraging user-generated content to increase engagement and drive sales, offering opportunities for developing cost-effective and authentic marketing campaigns. - **Alcohol-free Beverages:** The trend towards functional beverages and healthier lifestyles is leading to the growth of alcohol-free and low-alcohol beverages market, presenting opportunities for brands to innovate in the segment. - **Interactive Social Media Challenges:** Brands are using interactive challenges to generate buzz and engagement on social media, creating exciting opportunities for brands to leverage social media to build brand awareness and loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** Brands in the alcoholic beverages industry can leverage the trend towards functional and healthier beverages to develop innovative hard seltzer offerings that target a health-conscious audience. - **Social Media Marketing:** As brands rely more heavily on social media for marketing, the demand for creative social media campaigns is increasing, providing opportunities for social media marketing agencies to create effective campaigns. - **Non-profit and Social Causes:** Non-profit organizations and social causes can partner with brands to create campaigns that drive social good and facilitate giving, while building brand awareness and loyalty. ## Related on Trend Hunter - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Prickly Ex-Partner Valentine's Gifts](https://www.trendhunter.com/trends/topo-chico-hard-seltzer-1.md) - [Wine Brand Romantic Kits](https://www.trendhunter.com/trends/valentines-day-kits.md) - [Cross-Brand V-Day Initiatives](https://www.trendhunter.com/trends/mcbride-sisters-collection.md) - [Celebratory Cocktail Couple Kits](https://www.trendhunter.com/trends/pickup-lime-kits.md) - [Intimate Alcohol-Free Campaigns](https://www.trendhunter.com/trends/anything-but-dry-january.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Booty Call Drink Giveaways](https://www.trendhunter.com/trends/juicy-calls.md) - [Valentine's Chocolate Smoothies](https://www.trendhunter.com/trends/nekter-juice-bar-2.md)