# Nutritional Dog Treat Branding NuBone Packaging Creates a Visual Link Between Bone and Ingredients By Amelia Roblin | Published 2012-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nubone-packaging References: [thedieline](http://www.thedieline.com/blog/2012/6/13/nubone-nutritional-supplements.html) & [nubone](http://www.nubone.ca/) I can't imagine ever finding [dog food](https://www.trendhunter.com/trends/its-the-dogs-treats) particularly tempting, yet NuBone packaging manages to rouse this with its clean, color-rich and deliciously graphic appearance. When it comes down to it, it's the owner who buys the pup his edibles, so why shouldn't the product's visual identity actually entice him? In-house designers David Dong-Hee Suhv and Jacky Kaho Ling aimed to appeal to the consumer on a more relatable and intelligible level in terms of communicating the nutrient value of these canine diet supplement treats. Vitamins, minerals, proteins and oils are represented through vibrant photographs of lettuce, chicken, beef and fish, all on crisp white backgrounds. NuBone packaging is made of [eco-friendly paper envelopes](https://www.trendhunter.com/trends/biting-edge) with cutouts to visually merge the [chewy doggie snack](https://www.trendhunter.com/trends/nubz-flavor-bursts) with the picture of the scrumptious ingredient. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Canine Diet Packaging:** Innovative packaging designs can increase appeal and understanding of nutrient value for canine diet supplement treats. - **Visual Identity for Pet Products:** Designing pet product packaging to entice the owner can increase brand recognition and sales. - **Eco-friendly Pet Product Packaging:** Using eco-friendly materials for pet product packaging can appeal to environmentally conscious consumers. ### Where This Applies - **Pet Food and Supplement:** There are opportunities to disrupt the pet food and supplement industry through innovative packaging designs and eco-friendly materials. - **Packaging Design:** Design agencies can specialize in creating visually appealing and informative packaging for pet products. - **Environmental Sustainability:** Companies can focus on using eco-friendly materials in the pet product industry to appeal to consumers' desire for sustainability. ## Related on Trend Hunter - [Rebranded Raw Pet Foods](https://www.trendhunter.com/trends/dibo.md) - [80s-Inspired Pet-Friendly Cereals](https://www.trendhunter.com/trends/the-snack-pack.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Gut-Friendly Dog Stews](https://www.trendhunter.com/trends/bundle-x-joy-walmart.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md)