# Basketball Star Watches Kobe Bryant Collaborates With Nubeo for the Nubeo Black Mamba By Marissa Brassfield | Published 2009-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nubeo-black-mamba References: [professionalwatches](http://professionalwatches.com/2009/03/nubeo_black_mamba_watch_kobe_b.html) & [porhomme](http://www.porhomme.com/2009/03/nubeo-x-kobe-bryant-the-black-mamba/) Classy sportsmen like Tiger Woods and Derek Jeter have made athlete-endorsed watches fairly commonplace, but until Kobe Bryant's collaboration with [Nubeo](http://www.nubeo.ch/) for the Nubeo Black Mamba, basketball players typically weren't seen as watch designers. Nubeo says that Kobe Bryant played a huge role in the design of the Black Mamba, even naming the watch after his on-court moniker. There will be three iterations of the Nubeo Black Mamba, each featuring ocean and jellyfish-inspired organic shapes. [Black titanium and black sapphires](https://www.trendhunter.com/trends/derrick-adams) will bling out the Black Mamba MVP, which is set to retail for $285,000. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Athlete-endorsed Luxury Watches:** There is an opportunity for luxury watch brands to collaborate with more athletes to appeal to sporty consumers. - **Basketball-inspired Timepieces:** There is potential for watch brands to create timepieces with a basketball theme to appeal to fans and players alike. - **Celebrity-designed Watches:** There is a potential disruption in the market for celebrities to collaborate with watch brands in designing their own timepieces. ### Who This Affects Most - **Luxury Watches:** Luxury watch brands can look to collaborate with athletes to create limited-edition collections to attract sporty consumers. - **Sports Merchandise:** Sports merchandise retail companies can look into expanding their product offerings to include basketball-inspired timepieces. - **Celebrity-branded Products:** Various brands can look to collaborate with celebrities to create unique products, such as watches, to appeal to their fanbase. ## Related on Trend Hunter - [Basketball-Textured Timepieces](https://www.trendhunter.com/trends/tissot-seastar-wilson-wnba-watches.md) - [Limited-Edition Basketball Timepieces](https://www.trendhunter.com/trends/gshock-gbm2100rh-rui-hachimura.md) - [Minimalist Basketball Timepieces](https://www.trendhunter.com/trends/gshock-x-rui-hachimura-gm5600rh1.md) - [Demure Athlete-Approved Watches](https://www.trendhunter.com/trends/hublot-big-bang-tourbillon-novak-djokovic-goat-edition.md) - [Athlete-Backed Jewelry Brands](https://www.trendhunter.com/trends/mens-jewelry-brand.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Artful Patterned Watches](https://www.trendhunter.com/trends/mrgb2000kt3a.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md)