# App Download Infographics The 'NUANCE' Chart Explains What Consumers Want from Mobile Applications By Sarah Nazim | Published 2012-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nuance References: [coolinfographics](http://www.coolinfographics.com/blog/2012/3/28/client-infographic-the-mobile-advantage.html) & [nuance](http://www.nuance.com) This infographic by '[Nuance](https://www.trendhunter.com/trends/nuance-glasses)' examines consumer behavior in terms of [application downloads](https://www.trendhunter.com/trends/supascout). According to this chart, 70% of mobile users have over 10 apps, while 60% of those surveyed download approximately five new apps a month. So what exactly are people downloading apps for? The data collected indicates that [customer service applications](https://www.trendhunter.com/trends/cvs-health-app) are very popular, especially for services, such as mobile carriers, banks and retailers. Customer service is a huge component to a company's success, hence it is important for firms to offer user-friendly and easy-to-use apps that actually work. Although many people are downloading these applications, not everyone is actually using them. For example, out of the 60% of users who download mobile carrier apps, only 25% actually utilize it. This is pertinent information for companies, as it is important to be aware of who is using its applications, and if not, why. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Increasing App Downloads:** Developing innovative and user-friendly mobile applications can tap into the growing demand for app downloads. - **Popular Customer Service Apps:** Creating effective customer service applications can cater to the high demand from mobile users, particularly in industries such as mobile carriers, banks, and retailers. - **Enhancing App Engagement:** Finding ways to increase user engagement and utilization of downloaded apps is crucial for companies to maximize the benefits of their application offerings. ### Who This Affects Most - **Mobile App Development:** The demand for mobile applications presents significant opportunities for innovative app developers to create and monetize their solutions. - **Telecommunications:** Telecom companies can leverage the popularity of customer service apps to enhance user experience and retention. - **Banking and Finance:** Banks and financial institutions can capitalize on the consumer preference for customer service apps by providing seamless and convenient mobile banking experiences. ## Related on Trend Hunter - [Music-Based Fitness Apps](https://www.trendhunter.com/trends/feedfm.md) - [Mobile Revenue Management Apps](https://www.trendhunter.com/trends/ambition.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Cosmetics-Focused Mobile Retail Apps](https://www.trendhunter.com/trends/clarins1.md) - [Mobile Convenience Apps](https://www.trendhunter.com/trends/kum-go1.md) - [Mobile App Discoveries](https://www.trendhunter.com/trends/app-rater.md) - [Simplicity-Focused Mobile Banking Apps](https://www.trendhunter.com/trends/mobile-banking-apps.md) - [Mood Insight Tools](https://www.trendhunter.com/trends/mood-insight.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md)