# Shoppable Show Platforms Gen Z-Targeted NTWRK Shares "Shopping at the Speed of Culture" By Laura McQuarrie | Published 2019-06-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ntwrk References: [fastcompany](https://www.fastcompany.com/90369100/ntwrk-lands-drake-and-live-nation-as-investors-to-build-out-the-qvc-for-gen-z-and-young-millennials?utm_campaign=Compass&utm_medium=email&utm_source=Revue%20newsletter) & [thentwrk](https://thentwrk.com/) NTWRK, a shoppable, celebrity-studded network targeted at Gen Z and young Millennial consumers, is being called the next-gen QVC. NTWRK is on a mission to share "shopping at the speed of culture" and it does so with an ecommerce app that gives viewers the chance to snag limited-edition products that are sold only with scheduled, exclusive drops. Beyond being a place to purchase exclusive goods, NTWRK also boasts [social shopping features](https://www.trendhunter.com/trends/monat-tiktok-shop) for connecting with others. NTWRK recently received investments from Drake and [Live Nation](https://www.trendhunter.com/trends/endpoint), which will play a crucial part in launching [NTWRK Presents](https://www.trendhunter.com/trends/mary-magazine), an events franchise. The first event is may even unfold before the end of the year, offering "a more in-depth experience in lieu of something more fleeting" with a general focus on events that are minimum one week and up to 90 days. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Shoppable Show Platforms:** Opportunity for disruptively innovating the e-commerce industry by creating platforms that combine entertainment and shopping experiences. - **Celebrity-studded Networks:** Opportunity to create networks that leverage the influence of celebrities to sell exclusive, limited-edition products to targeted consumer segments. - **Social Shopping:** Opportunity to enhance online shopping experiences by incorporating social features that facilitate connections and interactions among shoppers. ### Where This Applies - **E-commerce:** Opportunity for e-commerce businesses to transform traditional shopping experiences by incorporating entertainment elements. - **Event Management:** Opportunity for event management companies to partner with shoppable show platforms, creating innovative and immersive shopping experiences. - **Marketing and Advertising:** Opportunity for marketers and advertisers to leverage celebrity endorsements and limited-edition products to engage Gen Z and young Millennial consumers. ## Related on Trend Hunter - [24/7 Live Shopping Streams](https://www.trendhunter.com/trends/247-live-shopping.md) - [Experiential Shopping Platforms](https://www.trendhunter.com/trends/sune.md) - [Live Social Shopping Expansions](https://www.trendhunter.com/trends/live-social-shopping.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Electronics-Focused Live Commerce Apps](https://www.trendhunter.com/trends/newegg.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md) - [Gen Z Sports Apps](https://www.trendhunter.com/trends/stadium-live.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Magazine-Curated Cannabis Products](https://www.trendhunter.com/trends/mary-magazine.md)