# Charitable Vodka Holiday Sweaters Nütrl Vodka Launched a Line of Ugly Holiday Sweaters and More By Grace Mahas | Published 2019-12-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ntrl-vodka References: [indie88](https://indie88.com/nutrl-vodka-is-raising-20000-for-the-covenant-house-by-selling-ugly-holiday-sweaters-onesies-and-mittens/) & [nutrlvodka](https://nutrlvodka.com/) This holiday season, [Nütrl Vodka](https://www.trendhunter.com/trends/cranberry-vodka-seltzer) is giving back with its line of limited-edition ugly holiday sweaters, onesies, and mittens. All of the proceeds of these purchases will be donated to the [Covenant House](https://www.trendhunter.com/trends/heart-of-lifewear) Lower Mainland to help provide shelter and food to the homeless and youth in need. “If we sell $10,000 worth of these fine, fun items, we will MATCH the amount personally,” G&W Distilling Principal Melissa Meehan explains in a statement. “We feel that as a leader in the industry it is our responsibility to give back. [NÜTRL](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman) has always embodied Canadian values of inclusion, respect and challenge. We hope to challenge others to give this season. We want to raise awareness of what businesses can do to help people in need.” The Nütrl Vodka holiday collection ranges from $15 - $50. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 33% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Ugly Holiday Sweaters:** Disruptive innovation opportunity: Create a line of sustainable and eco-friendly ugly holiday sweaters. - **Charitable Fashion:** Disruptive innovation opportunity: Collaborate with fashion brands to launch charitable clothing collections. - **Corporate Social Responsibility:** Disruptive innovation opportunity: Develop innovative ways for businesses to give back to communities and support social causes. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate technology in fashion to create sustainable and socially-conscious products. - **Alcohol:** Disruptive innovation opportunity: Create a range of spirits or beverages that donate a percentage of sales to charitable organizations. - **Nonprofit:** Disruptive innovation opportunity: Implement technology solutions to enhance fundraising efforts and promote social impact. ## Related on Trend Hunter - [Festively Branded Sweater Collections](https://www.trendhunter.com/trends/unilever-and-notjust.md) - [Cranberry Vodka Seltzers](https://www.trendhunter.com/trends/cranberry-vodka-seltzer.md) - [Lazy Vodka-Branded Thanksgiving Clothing](https://www.trendhunter.com/trends/titos-turkey-rot-merch.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/limited-edition-bourbon-bottles.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Charitable Ukrainian-Themed Vodkas](https://www.trendhunter.com/trends/stoli.md) - [Festive Rum Gift Packs](https://www.trendhunter.com/trends/rum-gift.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md)