# Tangy Citrus Vodka Seltzers NÜTRL Orange Arrives Just in Time for Summer By Grace Mahas | Published 2023-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ntrl-orange References: [nutrlusa](https://www.nutrlusa.com/)  [NÜTRL Vodka Seltzer](https://www.trendhunter.com/trends/hard-seltzer-sommelier) has recently released its latest product, NÜTRL Orange. As the second most popular spirits-based seltzer on the market, the addition of this new flavor will likely increase their sales and attract new customers. Made with [real orange juice, vodka](https://www.trendhunter.com/trends/orange-blizzard-flavored-vodka), and seltzer, NÜTRL Orange offers a refreshing and convenient option for those seeking a light and fruity cocktail alternative during the summer months. With a lineup of other flavors like Pineapple, Watermelon, Lemonade, and Cranberry, NÜTRL Vodka Seltzer has demonstrated its ability to cater to various palates. This allows them to reach a wider audience and potentially increase the company's market share. This innovative move shows that NÜTRL Vodka Seltzer is committed to constantly improving and expanding its product line, indicating a strong potential for growth in the highly competitive [spirits-based seltzer market](https://www.trendhunter.com/trends/wavy-daze). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 56% | Activity: 72% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Flavored Vodka Seltzers:** The trend towards flavored vodka seltzers presents opportunities for companies to innovate and create new refreshing and convenient cocktail alternatives. - **Expanding Product Line:** Expanding the product line to cater to various palates allows companies to reach a wider audience and potentially increase market share. - **Constant Improvement:** Commitment to constantly improving and expanding the product line indicates a strong potential for growth in the highly competitive spirits-based seltzer market. ### Where This Applies - **Beverage Manufacturing:** The beverage manufacturing industry can capitalize on the trend towards flavored vodka seltzers by developing new refreshing and convenient cocktail alternatives. - **Alcohol Distribution:** Alcohol distributors can benefit from the expanding product line of vodka seltzers by reaching a wider audience and potentially increasing market share. - **Food and Beverage Retail:** Food and beverage retailers have an opportunity to capitalize on the constant improvement in the spirits-based seltzer market by offering a wide range of options to cater to customer preferences. ## Related on Trend Hunter - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Cranberry Vodka Seltzers](https://www.trendhunter.com/trends/cranberry-vodka-seltzer.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Mango Juice-Infused Seltzers](https://www.trendhunter.com/trends/vodka-seltzer.md) - [Tangy Orange Hard Seltzers](https://www.trendhunter.com/trends/sunnyd-vodka-seltzer.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Hard Seltzer Sommeliers](https://www.trendhunter.com/trends/hard-seltzer-sommelier.md)