# Spiked Sparkling Lemonade Drinks The Nütrl Lemonade Vodka Seltzer is Arriving in a Variety Pack By Michael Hemsworth | Published 2022-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer References: [drugstorenews](https://drugstorenews.com/nutrl-vodka-seltzer-debuts-lemonade-inspired-beverages) & [nutrlusa](https://nutrlusa.com/#product)  The [Nütrl](https://www.trendhunter.com/trends/ntrl-strawberry) Lemonade Vodka Seltzer lineup is being launched by the brand as a new spiked, sparkling refreshment for consumers seeking out a flavorful alternative to the existing [canned cocktails on the market](https://www.trendhunter.com/trends/minute-maid-spiked-vodka-lemonade). The seltzer is reported to have a flavor profile that is both tart and sweet, and features a 4.5% ABV with just 100-calories per can. The drink comes in Classic Lemonade, Peach Lemonade, Strawberry Lemonade and Blackberry Lemonade flavor options, which are arriving as part of the [Lemonade Variety Pack](https://www.trendhunter.com/trends/combo-flavor-variety-pack). The Nütrl Lemonade Vodka Seltzer lineup is crafted without the use of any artificial flavors and features real fruit juice in the recipe for a homestyle lemonade flavor experience. The product is arriving ahead of the warm weather months when it is likely to be a hit amongst partygoers. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Spiked Lemonade Seltzers:** A rising trend in the alcoholic beverage market, with opportunities for natural and fruit-flavored options. - **Low Calorie Alcoholic Drinks:** A trend towards healthier options in the alcohol industry, with opportunities for low calorie, low sugar, and organic offerings. - **Canned Cocktails:** A trend towards convenience and portability in the drinking market, with opportunities for creating unique and flavorful options. ### Industries Being Reshaped - **Alcoholic Beverages:** This industry can explore new flavor combinations and ingredients to cater to customers seeking out healthier, natural and low calorie alcoholic drinks. - **Canned Drinks:** This industry can innovate the design of the cans and experiment with different packaging options to make canned cocktails more appealing to consumers. - **Summer Drinks and Party Supplies:** This industry can develop marketing tactics to target partygoers and other groups that are likely to enjoy spiked lemonade seltzers as a refreshing option during the summer months. ## Related on Trend Hunter - [Vodka Soda Lemonades](https://www.trendhunter.com/trends/vodka-soda-lemonade.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Lemonade-Flavored Alcoholic Drinks](https://www.trendhunter.com/trends/simply-spiked-lemonade-1.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Tangy Citrus Vodka Seltzers](https://www.trendhunter.com/trends/ntrl-orange.md) - [Mango Juice-Infused Seltzers](https://www.trendhunter.com/trends/vodka-seltzer.md) - [Cranberry Vodka Seltzers](https://www.trendhunter.com/trends/cranberry-vodka-seltzer.md) - [Extra-Tart Canned Vodka Drinks](https://www.trendhunter.com/trends/lemada-vodka-lemonade.md) - [Lemonade Flavored Hard Seltzers](https://www.trendhunter.com/trends/lemonade-splash.md)