# Canned Vodka Seltzer Expansions NÜTRL Canned Vodka Seltzer Expands to the American Market By Grace Mahas | Published 2021-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ntrl-canned-vodka-seltzer References: [nutrlusa](https://nutrlusa.com/) [NÜTRL](https://www.trendhunter.com/trends/ntrl-orange), the beloved canned vodka seltzer brand by [Anheuser-Busch](https://www.trendhunter.com/trends/cranberry-vodka-seltzer), recently announced its expanding its distribution to the American market. The brand is renowned for its better-for-you ingredient list that consists of just three ingredients — vodka, seltzer, and real fruit juice. In addition, the "unpretentious and uncomplicated" NÜTRL Canned Vodka Seltzer boasts only 100 calories per beverage and is gluten-free, and includes no added sugar. The brand is launching with three delicious flavors: Raspberry, Watermelon, and Pineapple. Currently, NÜTRL will be available in 11 states and select cities, however, the brand announced plans to expand its distribution footprint. As the popularity of [hard seltzers](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack) continues to grow, we can expect more brands like NÜTRL to increase their market distribution. Image Credit: NÜTRL ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Vodka Seltzer Boom:** There is an opportunity for competitors to launch canned vodka seltzer products in the American market. - **Better-for-you Ingredient List:** There is an opportunity to introduce similar products with natural and simple ingredients that appeal to consumers conscious of their health. - **Hard Seltzer Popularity:** There is a growth opportunity for brands offering hard seltzers with low calories and little to no added sugar. ### Industries Being Reshaped - **Alcoholic Beverage:** Alcoholic beverage companies can explore introducing a line of canned vodka seltzers that appeal to consumers who value simplicity and natural ingredients. - **Health and Wellness:** Health and wellness brands can develop similar products using natural ingredients marketed towards consumers who prioritize health and wellness in their lifestyles. - **Packaged Beverage:** Packaged beverage companies can explore creating new hard seltzer products to add to their portfolio that are low in calories and contain natural ingredients. ## Related on Trend Hunter - [Tangy Citrus Vodka Seltzers](https://www.trendhunter.com/trends/ntrl-orange.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Cranberry Vodka Seltzers](https://www.trendhunter.com/trends/cranberry-vodka-seltzer.md) - [Mango Juice-Infused Seltzers](https://www.trendhunter.com/trends/vodka-seltzer.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md)