# Bottle-Shaped Chat Ads This NTF Vast Campaign Sends a Message About Distracted Driving By Amelia Roblin | Published 2011-12-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ntf-vast-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/ntf_vast_absholutely) & [cordovan.se](http://www.cordovan.se/) It isn't enough to drive sober, as this NTF Vast campaign points out, because [distracted driving of any kind](https://www.trendhunter.com/trends/mobile-device-addiction) can slow your reaction time and cause you to miss crucial changes in driving conditions up ahead. The Swedish road safety organization had these three prints made by the Cordovan Communication advertising agency to target texting specifically as a dangerous activity while operating a vehicle. While you're typing an SMS to a friend much of your attention is inevitably on the screen of your [iPhone](https://www.trendhunter.com/trends/methaphone), making a collision all the more likely. According to the NTF Vast campaign, sending and receiving text messages while driving reduces your awareness of the street to a point that's equivalent to having a [blood alcohol level](https://www.trendhunter.com/trends/drunk-driving-detection) of 0.15%. A wine bottle shaped callout and a few sloppy typos demonstrate the point. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Distracted Driving Awareness:** Creating campaigns and initiatives to raise awareness about the dangers of distracted driving. - **Texting and Driving:** Developing technologies and solutions to prevent or minimize texting while driving. - **Road Safety Advertising:** Innovating approaches to delivering impactful messages about road safety. ### Where This Applies - **Advertising:** Exploring creative ways to develop road safety ads that effectively communicate the risks of distracted driving. - **Automotive:** Integrating technology and features in vehicles to discourage or prevent texting while driving. - **Mobile Technology:** Designing apps, features, or tools that promote safe mobile phone usage while driving. ## Related on Trend Hunter - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md)