# Exposed Male Towels Butt Magazine Launches NSFW Beach Towels at American Apparel By Zoe Badley | Published 2010-06-22 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/nsfw-beach-towels References: [fashionindie](http://fashionindie.com/bears-and-twinks-and-terrycloth-oh-my/) & [nymag](http://nymag.com/daily/fashion/2010/06/butt_magazine_launches_nsfw_be.html) Why in the world would you go to the beach with a Justin Bieber towel when you can have one of these outrageous [NSFW Beach Towels](https://www.trendhunter.com/trends/everlayer-1) from American Apparel? BUTT Magazine has just launched these ridiculously awesome and funny towels, and hopefully the beach will be littered with them this summer. The [limited edition towels](https://www.trendhunter.com/trends/mack-weldon-x-bather) each feature a BUTT model -- from [porn star Arpad Miklos](https://www.trendhunter.com/trends/ultimate-butt) to Brian Kenny -- and each come one is the signature pink and black colors of the magazine. These towels aren't only outrageous, but a portion of sales will be going toward the Ali Forney Center. Be sure to check out the gallery to laugh. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **NSFW Beach Towels:** Disruptive innovation opportunity: Create a line of edgy and provocative beach towels that cater to individuals seeking unique and nontraditional designs. - **Limited Edition Products:** Disruptive innovation opportunity: Introduce limited edition products in various industries to create a sense of exclusivity and encourage consumer demand. - **Fashion-related Collaborations:** Disruptive innovation opportunity: Collaborate with influential publications or personalities in the fashion industry to create unique and attention-grabbing products that appeal to niche audiences. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Experiment with unconventional and bold designs to disrupt the traditional fashion industry and attract a younger, more adventurous customer base. - **Home Décor:** Disruptive innovation opportunity: Develop unconventional and risqué designs for home décor items like towels to cater to individuals with unique and provocative taste. - **Charity Fundraising:** Disruptive innovation opportunity: Explore creative ways to incorporate charitable giving into product sales to attract socially-conscious customers while making a positive impact. ## Related on Trend Hunter - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Size-Inclusive Towels](https://www.trendhunter.com/trends/size-inclusive-towel.md) - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Artist-Inspired Linen Collections](https://www.trendhunter.com/trends/slowtide.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md)