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# Lightweight AR Eyewear Initiatives
Nreal Raised $60 Million to Make its 'Nreal Air' Market-Ready

By Colin Smith | Published 2022-03-31 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/nreal-air
References: [venturebeat](https://venturebeat.com/2022/03/29/ar-glasses-maker-nreal-raises-60m-in-funding-led-by-alibaba/) & [nreal.ai](https://www.nreal.ai/?a)

![Lightweight AR Eyewear Initiatives](https://cdn.trendhunterstatic.com/thumbs/474/nreal-air.jpeg)

'Nreal,' the premier developer of [mixed reality eyewear](https://www.trendhunter.com/trends/vision-discovery), has raised $60 million USD in a Series C+ round of funding to complete research and development on its 'Nreal Air' ultra-lightweight wearable. Nreal will also use this money to bring its products, such as the upcoming Nreal Air, to a wider market through global business expansion.

The Nreal Air is described by Nreal as a "[portable movie theater](https://www.trendhunter.com/trends/xreal)" because it outputs a simulated 201-inch virtual display when worn. The display is projected to the wearer at a range of six feet. While the company has yet to confirm the weight of the glasses, it has stated that the Nreal Air will be ultra-lightweight, despite its high-quality OLED display. The low weight is achieved by the eyewear needing to be connected to a mobile device, which allows the eyewear to save on processing power.

Image Credit: Nreal

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 92% | Activity: 88% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Ultra-lightweight AR Eyewear:** Opportunity for development of even lighter AR eyewear technology for improved portability and comfort.
- **Mobile-connected AR Eyewear:** Opportunity for innovation in mobile-device connected AR eyewear that offloads processing power from the device to the glasses.
- **Virtual Display Technology:** Opportunity for growth in the development of simulated display technology for AR eyewear and other applications.

### Where This Applies

- **Technology Hardware:** Opportunity for companies in the technology hardware industry to invest in AR eyewear research and development.
- **Entertainment:** Opportunity for growth in the implementation of AR eyewear technology in the entertainment industry for immersive experiences.
- **Retail:** Opportunity for innovation in the retail industry with the use of AR eyewear technology for virtual try-ons and increased product visualization.

## Related on Trend Hunter

- [Ultralight Wire-Free AR Glasses](https://www.trendhunter.com/trends/inmo-air2.md)
- [Developer-Targeted AR Eyewear](https://www.trendhunter.com/trends/xreal-light.md)
- [Ultra-Lightweight AI-Powered AR Glasses](https://www.trendhunter.com/trends/aipowered-ar-glasses.md)
- [Lightweight Smart AR Glasses](https://www.trendhunter.com/trends/smart-ar-glass.md)
- [Featherlight Entertainment Eyewear](https://www.trendhunter.com/trends/xr-glasses.md)
- [Cinema-Scale AR Smart Glasses](https://www.trendhunter.com/trends/lightweight-ar-glasses.md)
- [Developer-Targeted AR Glasses](https://www.trendhunter.com/trends/xreal-air-2-ultra.md)
- [Ultra-Lightweight VR Headsets](https://www.trendhunter.com/trends/meganex.md)
- [Spatial Computing Glasses](https://www.trendhunter.com/trends/ar-lite.md)
