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# Insulting Eco-Bumper Stickers
These NRDC Bumper Stickers Promote Eco-Awareness Through Insults

By Michael Hines | Published 2011-03-17 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/nrdc-bumper-stickers
References: [behance.net](http://www.behance.net/gallery/NRDC/1105413) & [behance.net](http://www.behance.net/joseuribe)

I never thought of eco bumper stickers as funny until I saw these NRDC bumper stickers. Copywriter Jose Uribe and graphic designer Juan Silva have teamed up to create these bumper stickers aimed at getting people to support a cleaner Earth by [insulting their mothers](https://www.trendhunter.com/trends/gift-glow-up-shop).

These NRDC bumper stickers are clever and smart, yet avoid laying blame on anyone like most [eco-bumper stickers](https://www.trendhunter.com/trends/where-have-you-been) tend to do. I especially like the one that that that calls a mom a dirty "beach." Words that sound like swear words (but aren't) are always winning.

I love the way these NRDC bumper stickers can appeal to those with lukewarm feelings about eco-activism like myself. Bumper stickers are definitely not enough to turn the tide in the war on climate change, but they're definitely a good start. After all, [clever advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign) never hurt anyone.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 18% | Activity: 17% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Humorous Eco-messaging:** Disruptive innovation opportunity: Develop humorous and clever messaging strategies to promote eco-awareness without laying blame.
- **Alternative Activism Strategies:** Disruptive innovation opportunity: Explore unconventional methods, like insulting humor, to engage individuals with lukewarm feelings about eco-activism.
- **Creative Bumper Sticker Design:** Disruptive innovation opportunity: Design visually appealing and clever bumper stickers that promote support for a cleaner Earth.

### Where This Applies

- **Advertising and Marketing:** Disruptive innovation opportunity: Incorporate humorous and unconventional advertising strategies to amplify eco-awareness campaigns.
- **Environmental Activism:** Disruptive innovation opportunity: Embrace alternative approaches, such as humor-based messaging, to engage a wider audience in environmental activism.
- **Graphic Design:** Disruptive innovation opportunity: Create visually captivating bumper sticker designs that effectively convey eco-awareness messages using clever and witty elements.

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