# Personalized Podcast Feeds NPR Tool is News on Demand By Marissa Brassfield | Published 2008-12-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/npr-podcast References: [psfk](http://www.psfk.com/2008/12/mix-and-match-podcasts-on-npr.html) & [npr.org](http://www.npr.org/rss/podcast/podcast_directory.php) Fans of National Public Radio will be delighted to learn that [NPR](https://www.trendhunter.com/trends/all-things-conesidered) has created a tool wherein Internet users can personalize their own podcasts to reflect the NPR content that interests them most. At the [NPR Podcast Directory](https://www.trendhunter.com/trends/podman), users simply input topics and keywords of interest. Whether it's a specific keyword like Proposition 8 or a broad topic like jazz music, it's easy to create your own [personalized podcast](https://www.trendhunter.com/trends/podcustom) that automatically wades through NPR's content and sets it aside for you. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Personalized Podcasts:** Personalized podcast feeds are disrupting traditional radio and offering opportunities for creating highly targeted advertising. - **Audio Content Personalization:** The trend of personalized podcasts highlights the potential of audio content personalization, presenting opportunities for new innovative audio-focused startups. - **Data-driven Broadcasting:** The NPR podcast tool utilizes data to deliver a more personalized listening experience, opening the door for other innovative uses of data in broadcasting. ### Who This Affects Most - **Media & Entertainment:** Personalized podcasts are disrupting traditional radio and the media and entertainment industry should explore ways to capitalize on this trend. - **Digital Advertising:** The ability to target highly specific podcast audiences with personalized feeds presents new opportunities for digital advertising and targeting. - **Data Analytics & Machine Learning:** The NPR podcast directory tool demonstrates the power of data analytics and machine learning in personalized content delivery, highlighting opportunities for innovation in both industries. ## Related on Trend Hunter - [Custom News Podcasts](https://www.trendhunter.com/trends/ellipsis-news.md) - [Personalized Podcast Platforms](https://www.trendhunter.com/trends/continua.md) - [Personalized News Briefing](https://www.trendhunter.com/trends/tailored-pod.md) - [Personalized News Summary Podcasts](https://www.trendhunter.com/trends/podcai.md) - [Newsletter-Converting Podcast Apps](https://www.trendhunter.com/trends/podify.md) - [Summarized Personal Podcast Solutions](https://www.trendhunter.com/trends/jellypod.md) - [Personalized Podcast Platforms](https://www.trendhunter.com/trends/ilisten-platform.md) - [Audio News Summarizers](https://www.trendhunter.com/trends/newspod.md) - [Personal Audio News](https://www.trendhunter.com/trends/hypermedia-play-news.md)