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# Elevated Unisex Streetwear
The Spring Collection by NOZO Clothing is Refreshingly Forward

By Jessica Marren | Published 2013-04-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nozo-clothing
References: [store.nozo](http://store.nozo.ca)

Well-made clothing that doesn't discriminate is hard to come by, but the Spring 2013 collection by NOZO Clothing is exactly that.

NOZO Clothing is a Toronto fashion label that designs pieces inspired by [unisex street wear](https://www.trendhunter.com/trends/corteiz-7) as well as high-end couture pieces. Their second collection titled 'Lords of Hogtown is a fun, summery-inspired collection featuring an assortment of [floral-patterned bomber jackets](https://www.trendhunter.com/trends/robert-barakett-spring), shorts and accessories.

Designer Thelonius Poon was inspired by the movie Lords of Hogtown, which is clear with the excited printed tops and the utilization of stripes.

The lookbook video, which features fashion bloggers and members of the fashion community having a great time, was shot in Thelonius Poon's aesthetically pleasing loft.

This is the largest release to date for NOZO Clothing with a full range of scarves, socks and many different prints and patterns to choose from.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 91% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Unisex Streetwear:** NOZO Clothing is creating gender-neutral streetwear clothing, opening up new markets for unisex fashion.
- **Floral-patterned Bomber Jackets:** NOZO Clothing's focus on floral-patterned bomber jackets introduces an innovative twist to a classic piece of clothing, catering to those looking for a unique style.
- **Combination of High-end and Streetwear:** NOZO Clothing's combination of high-end fashion elements and streetwear creates a new and fresh style, opening up opportunities for clothing brands to explore this fusion.

### Sectors Adopting This

- **Fashion and Apparel:** NOZO Clothing's collection provides an area for the fashion and apparel industry to explore gender-neutral clothing and unique styles.
- **Streetwear Clothing:** NOZO Clothing's innovation presents a new market for streetwear clothing, allowing designers to explore creative and unique designs.
- **Online Retail:** NOZO Clothing's visually pleasing lookbook video highlights the potential for online retailers to create engaging content that showcases their products and brand vision.

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