# Experience-Sharing Social Apps The Noww App Helps You Keep Close Friends in the Loop of Your Life By Alyson Wyers | Published 2016-05-29 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/noww-app References: [betalist](https://betalist.com/startups/noww) & [noww.co.in](http://www.noww.co.in/) The Noww app helps you to keep your friends updated by instantly sharing your latest updates. The Indian startup encourages connection by giving users a platform to regularly share what they are up to with friends and followers. Throughout the day, you can give people a peak into all the amazing and mundane things you experience. It is specifically designed for [close friends](https://www.trendhunter.com/trends/sooncall), finding a middle ground between over the phone or in-person communication and public posts. The Noww app joins a number of other [social media platforms](https://www.trendhunter.com/trends/viberse-app) designed to give followers frequent access into your daily life. This stands in stark contrast to other apps that emphasize productivity by minimizing notifications or even those focused on [digital detox and ending smartphone addiction](https://www.trendhunter.com/trends/month-friend). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **Experience-sharing Apps:** There are opportunities to create new social media platforms that focus on sharing personal experiences with close friends and family. - **Middle Ground Apps:** Developers can create social media platforms that strike a balance between over the phone or in-person communication and public posts. - **Anti-productivity Apps:** There are opportunities to create apps that focus on connection and sharing and prioritize notifications over productivity. ### Industries Being Reshaped - **Social Media:** The social media industry should explore new app designs that encourage users to frequently share updates with one another. - **Mobile App Development:** Mobile app developers should focus on creating apps that promote connection and sharing among close friends and family. - **Digital Wellness:** The digital wellness industry should consider developing anti-productivity apps that prioritize notifications and sharing over productivity and addiction prevention. ## Related on Trend Hunter - [Focused Social Platforms](https://www.trendhunter.com/trends/lastweekend.md) - [Real-Time Sharing Apps](https://www.trendhunter.com/trends/momentshub.md) - [Customizable Profile Social Platforms](https://www.trendhunter.com/trends/noplace-app.md) - [Social Sharing Platform](https://www.trendhunter.com/trends/social-sharing-platform.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Memory Tracking Apps](https://www.trendhunter.com/trends/thennow.md) - [Private Social Photo Apps](https://www.trendhunter.com/trends/retro-app.md) - [Personalized Lifelong Digital Journals](https://www.trendhunter.com/trends/now-and-when.md) - [Intimate Social Media Websites](https://www.trendhunter.com/trends/bubbl-widget.md)