# Millennial Financial Advice Videos 'NowThis Money' Offers Financial Advice in Snappy Videos By Ell Smith | Published 2017-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nowthis-money References: [businessinsider](http://www.businessinsider.com/nowthis-is-partnering-with-chase-to-help-millennials-with-money-2017-7) & [businessinsider](http://www.businessinsider.com/nowthis-is-partnering-with-chase-to-help-millennials-with-money-2017-7) A younger demographic is thinking about careers and debt differently than previous generations, prompting the creation of 'NowThis Money' -- a finance-specific collection of video snippets that are dedicated to providing a Millennial audience with financial advice within a digital context. The channel is the product of a collaboration between NowThis Media and Chase Bank, and serves as an example of the brands' efforts to target a tech-savvy demographic who communicate online. Through this collaborative brand evolution, NowThis is translating Chase's content into social media-ready video snippets that provide advice concerning a range of topics, including information on the cheapest travel days, and being a cost-conscious wedding guest. The videos aim to target a market who are "glued to their phones" by providing accessible and approachable web content that's been translated to a digital language that Millennials understand. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Millennial Financial Advice:** Providing financial advice specifically tailored for millennials through digital platforms. - **Social Media-ready Video Snippets:** Creating bite-sized video content that is easily shareable and relevant to tech-savvy millennials. - **Targeting a Tech-savvy Demographic:** Developing content and strategies to reach the younger generation who communicate online. ### Who This Affects Most - **Financial Technology:** Developing innovative digital tools and platforms to provide financial advice to millennials. - **Digital Media:** Creating engaging and shareable video content that resonates with millennial consumers. - **Banking:** Adopting technology and collaborating with digital media companies to reach and engage with millennials seeking financial advice. ## Related on Trend Hunter - [Youth-Focused Financial Literacy Guides](https://www.trendhunter.com/trends/lakefront-finance.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/gamified-financial-literacy.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md) - [Gen Z Budgeting Platforms](https://www.trendhunter.com/trends/gen-z-financial-health.md) - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md) - [Gen Z-Focused Video Campaigns](https://www.trendhunter.com/trends/astroyogi.md) - [Financial Literacy Platforms](https://www.trendhunter.com/trends/secret-u.md) - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md)