# Gothic Seaside Shoots Julia Kiecksee's Nowhere Now Here Series Gives the Beach a Moody Vibe By Meghan Young | Published 2011-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nowhere-now-here References: [fashionising](http://www.fashionising.com/pictures/b--Not-your-cliche-beach-shoot-6768.html) & [juliakiecksee.de](http://juliakiecksee.de/fashion.html) For many photographers, the holy trinity of photo shoots happens to revolve around themselves, their models and the beach; this cliche threesome is shaken up thanks to the Nowhere Now Here photo series. Instead of bright sunlight, vibrant colors, skimpy bikinis and overtly sexual subjects, this shoot takes a darker, almost Gothic turn by the seaside. Photographed by Julia Kiecksee, the Nowhere Now Here photo series features a glamorous, yet moody Franziska Rathmann. The photoshoot is located at Elbstrand beach in Hamburg. A spread perfect for the fall 2011 season, it not only centers around a stark nature setting, it also focuses on wool fashions that are best suited for the colder months. A great shoot, the Nowhere Now Here photo series takes something expected and gives it a new spin. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 97% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Moody Beach Photography:** The Nowhere Now Here series challenges the cliché of bright and sunny beach photography by capturing a darker, more Gothic aesthetic by the seaside. - **Nature-inspired Fashion:** The shoot highlights wool fashions in a stark nature setting, presenting a unique style for the colder months. - **Alternative Beauty Standards:** The Nowhere Now Here series showcases a glamorous yet moody model, suggesting a departure from mainstream notions of overtly sexual subjects. ### Sectors Adopting This - **Photography:** Photographers can explore new styles and aesthetics by incorporating a darker, Gothic vibe into their beach shoots. - **Fashion:** Fashion designers can draw inspiration from the wool fashions featured in the Nowhere Now Here series to create unique and nature-inspired collections for colder seasons. - **Beauty and Cosmetics:** Beauty brands can embrace alternative beauty standards highlighted in the Nowhere Now Here series, promoting diverse and unconventional models in their campaigns. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)