# Biometric Cinema Payments Nowe Horyzonty Cinema Lets Moviegoers Pay for Tickets with Their Eyes By Laura McQuarrie | Published 2021-07-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nowe-horyzonty-cinema References: [nfcw](https://www.nfcw.com/whats-new-in-payments/polish-cinema-lets-moviegoers-pay-for-tickets-using-their-eyes/) Poland's Nowe Horyzonty Cinema is introducing a unique new way for moviegoers to pay for their tickets using a [biometric payments system](https://www.trendhunter.com/trends/biometric-system) and [ris recognition technology](https://www.trendhunter.com/trends/iris-id). PayEye is a system that can be downloaded onto a phone with an app and after registering, users will be closer to a simple and secure way to pay for their tickets. This biometric payment system is also being introduced to restaurants, cafes, hotels, supermarkets, pools and beauty salons in and around Wroclaw, so that people have a more convenient way to pay for a variety of goods. Considering that many people prefer [contactless payment solutions](https://www.trendhunter.com/trends/digital-checkout), this system has the potential to replace the need to swipe or carry around a wallet. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 44% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Biometric Payments:** The use of biometric payment systems is becoming more widely adopted, creating opportunities to integrate this technology into various industries for secure transactions. - **Contactless Payments:** Contactless payment solutions are increasingly popular and are expected to drive the replacement of traditional payment methods in various industries. - **Ris Recognition:** The use of ris recognition technology in payment systems is providing a more secure way to make transactions, creating opportunities for implementation in other security-related industries. ### Who This Affects Most - **Entertainment and Leisure:** The biometric payment system integration in cinemas presents an opportunity for the entertainment and leisure industry to adopt more secure payment solutions and enhance customer experience. - **Hospitality:** The PayEye system presents a convenient and secure way for customers to make transactions in hotels, restaurants, cafes and beauty salons, creating an opportunity for the hospitality industry to integrate this technology. - **Retail:** The rise of contactless and biometric payments creates opportunities in the retail industry to provide secure payment methods that enhance customer experience and reduce the need to carry cash or cards. ## Related on Trend Hunter - [Biometric Debit Cards](https://www.trendhunter.com/trends/biometric-debit-card.md) - [Seamless Biometric Payment Tools](https://www.trendhunter.com/trends/mastercard-1.md) - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md) - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [Palm-Enabled Contactless Payments](https://www.trendhunter.com/trends/amazon-6.md) - [Biometric Banking Technology](https://www.trendhunter.com/trends/biometric-system.md) - [Smart Glasses Payment Solutions](https://www.trendhunter.com/trends/alipay.md) - [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md) - [Fingerprint-Scanning Payment Cards](https://www.trendhunter.com/trends/biometric-payment-cards.md)