# Stress-Reducing Screenless Watches NOWATCH Brings the First "Awareable" to CES 2023 By Laura McQuarrie | Published 2023-01-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nowatch References: [prweb](https://www.prweb.com/releases/2023/1/prweb19095511.htm) & [nowatch](https://nowatch.com/)  [NOWATCH](https://www.trendhunter.com/trends/nowatch-insights) is a screenless designer watch with a stylish and interchangeable gemstone face and EDA biosensing technology to help people live with more awareness in the present moment. This world-first "awareable" is premiering at CES 2023 and it shows off technology that was developed with [Philips](https://www.trendhunter.com/trends/hue-bridge-pro) for the purpose of reducing stress. This unique watch provides real-time feedback to the wearer about their movement, sleep and stress, so that they can take appropriate action in order to recover and restore. This [screenless watch](https://www.trendhunter.com/trends/luna-band) aims to combat overstimulation, anxiety and stress, all the while boosting mindfulness and enjoyment of the present moment. NOWATCH CEO and co-founder Hylke Muntinga discovered in 2019 that he carries a rare genetic condition, PXE, which will ultimately cost him his eyesight. Inspired by his diagnosis, Muntinga is working in partnership with his co-founder, Timothée Manschot and Philips so that NOWATCH can provide a powerful solution to help people clear distractions and connect with their emotions and health. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 71% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Awareables:** The rise of awareables offer opportunities to develop screenless wearable devices with biosensing technologies for stress reduction and health improvement. - **Biofeedback Technology:** Biofeedback technology that provides real-time feedback for movement, sleep, and stress can help reduce anxiety and stress, opening up opportunities for health, wellness, and medical devices. - **Screenless Wearable Devices:** The development of screenless wearable devices offers unique opportunities for reducing overstimulation, anxiety and stress, promoting mindfulness, and improving well-being and health. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry can use biofeedback technology to develop wearable devices that help people manage their stress levels and improve their overall well-being. - **Medical Devices:** Screenless wearable devices with EDA biosensing technology can be used in medical devices to help people with anxiety disorders and stress-related illnesses. - **Technology and Innovation:** The development of screenless wearable devices and awareness technology offers new opportunities for innovation, disruption, and growth for technology companies and startups. ## Related on Trend Hunter - [AI Wellness Companions](https://www.trendhunter.com/trends/nowatch-insights.md) - [Meditative Vibrating Timepieces](https://www.trendhunter.com/trends/stund-watch.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Next-Generation Screenless Fitness Monitors](https://www.trendhunter.com/trends/screenless-fitness-monitor.md) - [Emotional State-Monitoring Wearables](https://www.trendhunter.com/trends/nuna-pendant.md) - [Simply Designed Smart Watches](https://www.trendhunter.com/trends/doro-watch.md) - [Brain-Tracking Smartwatches](https://www.trendhunter.com/trends/timex-pison.md) - [Screen-Free Fitness Devices](https://www.trendhunter.com/trends/luna-band.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md)