<!-- canonical: https://www.trendhunter.com/trends/nowadays -->
<!-- robots: noindex -->

# Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit

By Laura McQuarrie | Published 2023-04-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nowadays
References: [thetimes-tribune](https://www.thetimes-tribune.com/introducing-nowadays-the-first-nationally-available-cannabis-infused-spirit/article_073edd7d-c441-5e3d-9b6b-6bd249aca9f8.html) & [trynowadays](http://www.trynowadays.com)

![Cannabis-Infused Spirits](https://cdn.trendhunterstatic.com/thumbs/503/nowadays.jpeg)

Nowadays, available in Low Dose and Micro Dose varieties, newly launched as the first nationally available cannabis-infused spirit. This product was created "to bridge the gap between non-alcoholic and alcoholic products" and it does so in a familiar bottled format that delivers a light buzz within 15 minutes of consumption. Like alcohol, this cannabis-infused spirit can be served as a shot, poured over ice, or incorporated into a cocktail.

Led by a desire to have a healthier lifestyle and unique experiences, consumers are drinking less alcohol and exploring [alternative social tonics](https://www.trendhunter.com/trends/willies-remedy-plus). Cannabis-infused spirits offer a refreshingly different way for adults to experience a buzz while socializing, without the negative effects of alcohol. As such, many consumers are opting for [alternative beverages](https://www.trendhunter.com/trends/lowdose-cannabis-beverages) and embracing a more mindful approach to socializing.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 77% | Activity: 87% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Cannabis-infused Beverages:** As consumers explore alternative social tonics, cannabis-infused beverages offer a new way to experience a buzz while socializing.
- **Non-alcoholic Alternatives:** As consumers opt for alternative beverages, there is a growing demand for non-alcoholic options that deliver a light buzz.
- **Mindful Socializing:** With a focus on healthier experiences, consumers are embracing a more mindful approach to socializing and seeking out products that align with their values.

### Industries Being Reshaped

- **Beverage Industry:** As the demand for alternative social tonics grows, companies within the beverage industry should consider developing cannabis-infused beverages and non-alcoholic alternatives.
- **Hospitality Industry:** As consumers become more mindful about their experience when socializing, the hospitality industry can provide unique experiences that cater to this trend, such as specialty events and non-alcoholic bars.
- **Cannabis Industry:** The cannabis industry has a unique opportunity to develop cannabis-infused spirits and other products that bridge the gap between non-alcoholic and alcoholic products, catering to consumers seeking a healthier lifestyle and unique experiences.

## Related on Trend Hunter

- [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/cannabis-infused-spirits.md)
- [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md)
- [Low-Dose Alcohol Alternatives](https://www.trendhunter.com/trends/nowadays-cherry.md)
- [Cannabis-Infused Spirits](https://www.trendhunter.com/trends/mini-60ml-bottles.md)
- [Low-Alcohol Cannabis Drinks](https://www.trendhunter.com/trends/mataroa-happy.md)
- [Low-Dose Canned Cannabis Cocktails](https://www.trendhunter.com/trends/thc-cocktails.md)
- [Zero-Proof THC Spirit Alternatives](https://www.trendhunter.com/trends/ellora-by-crescent-canna.md)
- [Drink-Enhancing Cannabis Drops](https://www.trendhunter.com/trends/mocktail-creator.md)
- [Microdosing Social Tonics](https://www.trendhunter.com/trends/brez.md)
