# Kids & Toys in the New Normal Trend Hunter's Now Trending Series Explores the Evolution of Toys By Jana Pijak | Published 2022-11-08 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/now-trending References: [youtube](https://www.youtube.com/watch?v=AMXbKIyKtsg)  [Trend](https://www.trendhunter.com/trends/miami-as-a-future-city-of-innovation-trend-hunters-ff-miami-will-be-hosted-) Hunter’s VP of Special Projects Sean Watson discusses the evolution of popular kids' toys in 'Kids & Toys in the New Normal,' part of Trend Hunter's Now Trending [YouTube](https://www.trendhunter.com/trends/slime-life) series. The series dives into trending topics across a variety of industries while focusing on applications in an ever-changing, post pandemic world. From removing gendered branding to spotlighting educational STEM technology and interactive storytelling, toy brands are breaking tradition with products that encourage hands on learning and inclusivity. A standout example illustrating these industry shifts is Trend Hunter's [Stem Sports](https://www.trendhunter.com/trends/sports-subscription) insight. The insight dives into children's toys and apps that teach STEM and coding skills while featuring athletic themes. Some notable case studies from include coding-themed racing games and programmable soccer game apps. For more on the evolution of post-pandemic toys, download Trend Hunter's [2023 Trend Report](https://www.trendreports.com/) for free. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 32% | Activity: 85% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Toys:** As more toy brands remove gendered branding, there is an opportunity for disruptive innovation in creating gender-neutral toys that promote open-mindedness and inclusivity. - **STEM Education:** Toy brands that incorporate STEM technology and coding skills into their products have the potential to disrupt the education industry and prepare children for future job opportunities. - **Interactive Storytelling:** Incorporating interactive storytelling into toys and games can disrupt the entertainment industry by providing a more immersive and engaging experience for children. ### Sectors Adopting This - **Toy Industry:** Toy brands that embrace the shift toward gender-neutral toys, STEM education, and interactive storytelling have the potential to disrupt the traditional toy industry and meet the changing demands of consumers. - **Education and Training Industry:** Incorporating STEM education and coding skills into toys and games can disrupt the traditional education and training industry by providing children with more hands-on, interactive learning experiences. - **Entertainment Industry:** Toy brands that incorporate interactive storytelling into their products have the potential to disrupt the traditional entertainment industry and provide a more immersive and engaging experience for children. ## Related on Trend Hunter - [Creative STEM-Based Toys](https://www.trendhunter.com/trends/jitterygit.md) - [Viral Satisfying ASMR Toys](https://www.trendhunter.com/trends/slime-life.md) - [Hybrid Educational Toy Designs](https://www.trendhunter.com/trends/big-little-feelings.md) - [Gen Alpha Animated Toy Promotions](https://www.trendhunter.com/trends/mrbeast-lab-the-descent.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Viral Video Content Toys](https://www.trendhunter.com/trends/skibidi-toilet.md) - [Next-Gen Hatching Toys](https://www.trendhunter.com/trends/spin-master-hatchimals.md) - [Gender-Neutral Stroller Toys](https://www.trendhunter.com/trends/herotron.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/toypal.md)