# Instant Translation Apps Google Updated its 'Now on Tap' to Translate Text on Android Marshmallow By Erica Francis | Published 2016-07-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/now-on-tap References: [lifehacker](http://lifehacker.com/googles-now-on-tap-adds-translation-article-discovery-1783204810) & [theverge](http://www.theverge.com/2016/7/6/12106752/google-android-marshmallow-now-on-tap-update-translate-screen) [Google's](https://www.trendhunter.com/trends/google-8) 'Now on Tap' service is about to get better. It is adding a new feature that can [translate text almost instantly](https://www.trendhunter.com/trends/simple-fast-translation). Android Marshmallow users will no longer have to highlight sections of text and request a translation. To access Now on Tap's translation feature, users have to hold down the home button on their phone and the entire page will be translated -- this includes pages with multiple languages. The translating service is not just limited to webpages, it is also available for [foreign apps](https://www.trendhunter.com/trends/app-translation). There is a limitation however -- 'Now on Tap' can only be used on phones that have one of the following languages set at its default: English, French, Italian, German, Spanish, Portuguese or Russian. Hopefully, in time, Google will expand that list to include even more languages. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Instant Translation Technology:** There is an opportunity to develop more advanced instant translation technology that can support more languages and different types of text. - **Increased Accessibility:** The ability to translate text instantly increases accessibility for people who speak different languages and also creates opportunities in industries that involve global communication. - **Multilingual App Development:** Developing multilingual apps that can integrate with instant translation services can create improved user experiences and expand business opportunities across different linguistic communities. ### Where This Applies - **Language Learning:** Instant translation technology can be used to develop more advanced language learning tools that provide real-time translation support. - **Travel and Tourism:** The use of instant translation technology in travel and tourism can create more inclusive and tailored experiences for tourists who speak different languages. - **Multinational Corporations:** Instant translation technology can facilitate communication and collaboration across teams in multinational corporations, promoting efficiency and greater understanding between team members. ## Related on Trend Hunter - [Real-Time Translation Apps](https://www.trendhunter.com/trends/realtime-translation-app.md) - [Localized App Translation](https://www.trendhunter.com/trends/translatespace.md) - [Multilingual Translation Tools](https://www.trendhunter.com/trends/travel-translator1.md) - [AR-Enabled App Translation Features](https://www.trendhunter.com/trends/itranslate.md) - [Real-Time Translator Apps](https://www.trendhunter.com/trends/babelphone.md) - [Search-Enhancing Drawing Tools](https://www.trendhunter.com/trends/google-8.md) - [AI Translation Hubs](https://www.trendhunter.com/trends/poptranslate.md) - [AI Image Translators](https://www.trendhunter.com/trends/image-translate-ai.md) - [App Translation Tools](https://www.trendhunter.com/trends/app-translation.md)