# Skincare Cannabis Brand Expansions Autumn Brands Introduces "now melt," a Self-Care Brand By Kalin Ned | Published 2024-04-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/now-melt References: [autumnbrands](https://autumnbrands.com/now-melt/)  Autumn Brands, a notable name in California's Clean Cannabis Movement, introduces "now melt," a self-care brand focused on sensual experiences and personal well-being. Developed with [clean cannabis oils](https://www.trendhunter.com/trends/cannabis-product-line) and pure plant-based ingredients, now melt products aim to provide safe, intimate care and exploration. From [sensual bath crystals and gummies](https://www.trendhunter.com/trends/sensual-self-kit) to [intimate serums and edible body butters](https://www.trendhunter.com/trends/hey-sweet-cheeks), this line promotes healthy intimacy with oneself and partners while nurturing physical, mental, and emotional health. now melt co-founder Autumn Shelton emphasizes the importance of intimacy for overall wellness: "Our now melt products are an invitation to melt to our core, to reconnect with ourselves and get more in tune and sensitive to our needs and self-exploration. Autumn Brands now melt makes it easy for men and women to tune into their sensuality, whether 30 or 70." Image Credit: Autumn Brands ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 28% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Clean Cannabis Movement:** Disruptive innovation opportunities lie in creating new self-care brands that focus on personal well-being with clean cannabis oils and pure plant-based ingredients. - **Sensual Self-care Products:** Opportunities exist for developing products like sensual bath crystals and gummies, intimate serums, and edible body butters that promote healthy intimacy and self-exploration. - **Innovative Wellness Brands:** Exploring innovative brands like now melt that encourage individuals to reconnect with themselves, nurture physical and emotional health, and enhance sensuality. ### Who This Affects Most - **Skincare:** The skincare industry can disrupt the market by incorporating clean cannabis oils and plant-based ingredients into products that promote intimate care and exploration. - **Self-care:** Self-care industry can seize opportunities by introducing new lines of products like sensual bath crystals, gummies, intimate serums, and body butters for enhancing physical and emotional well-being. - **Wellness:** The wellness industry has potential for growth by embracing brands that facilitate self-exploration, sensuality, and overall wellness through innovative products like those offered by now melt. ## Related on Trend Hunter - [Pleasure-Enhancing Cannabis Product Lines](https://www.trendhunter.com/trends/sex-line.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Intimacy-Supporting Cannabis Gummies](https://www.trendhunter.com/trends/intimacy-cannabis-gummy.md) - [Calming Cannabis Wellness Solutions](https://www.trendhunter.com/trends/sagely-naturals-products.md) - [Intimacy-Focused CBD Lines](https://www.trendhunter.com/trends/fusion-cbd.md) - [Next-Gen Sensual Bodycare](https://www.trendhunter.com/trends/mienne.md) - [Expanded Hemp Wellness Lines](https://www.trendhunter.com/trends/now-solutions.md) - [Sense-Activating Wellness Product Lines](https://www.trendhunter.com/trends/cleste-wellness.md) - [Self Love Beauty Brands](https://www.trendhunter.com/trends/highonlove.md)