# Spicy Tortilla Chip Commercials Doritos' Now It's Hot Commercial Features a New Catchy Song By Amy Duong | Published 2019-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/now-its-hot References: [silverandblackpride](https://www.silverandblackpride.com/2019/2/3/18209698/2019-super-bowl-commercial-chance-the-rapper-backstreet-boys-in-now-its-hot-doritos-ad) Doritos made an impressive appearance during this year's [Super Bowl commercials](https://www.trendhunter.com/trends/doja-cat-2), introducing its 'Now It's Hot' advertisement. It celebrates its latest product, the '[Flamin' Hot Doritos](https://www.trendhunter.com/trends/doritos-flamin-hot-koreanstyle-bbq)' and features nostalgic boy band the [Backstreet Boys](https://www.trendhunter.com/trends/iced-ep) co-starred alongside Chance the Rapper. To tap into fond memories of the 90s, the commercial creates a parody of Backstreet Boys' iconic 'I Want it That Way' song. The commercial begins with Chance in a studio taking his first bite of the spicy nachos before falling into an imaginative state of himself driving in a hot pink car. This is when he starts rapping over the retro song, theming it around the new spicy snack -- he joins the boy band in a collective dance number to the song's chorus. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Marketing:** Brands can leverage nostalgia by using popular culture references to create emotional connections with consumers. - **Collaborative Marketing:** Cross-promotion between brands of different industries can generate buzz and attract a wider audience. - **Music in Advertising:** Incorporating catchy and original music in commercials can help brands stand out and become more memorable. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry can use collaborative marketing to introduce new products and reach a wider audience. - **Entertainment:** The use of popular culture references and music can attract more viewers to TV shows and movies, and create new fan bases. - **Advertising:** The trends of nostalgia and music in advertising can inspire creative campaigns and help brands to engage with their target audience. ## Related on Trend Hunter - [Cheeky Snack Chip Campaigns](https://www.trendhunter.com/trends/doritos-a-spicy-but-not-too-spicy-plumber.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Extra-Spicy Rolled Tortilla Snacks](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Extra-Spicy Corn Chip Snacks](https://www.trendhunter.com/trends/fritos-flamin-hot-barbq.md) - [Multidimensional Fan Experiences](https://www.trendhunter.com/trends/stranger-things-season-4.md) - [Spicy Consumer-Driven Snacks](https://www.trendhunter.com/trends/extra-flamin-hot-snacks.md) - [Chip-Flavored Wing Sauces](https://www.trendhunter.com/trends/doritos-flamin-hot-nacho-flavored-sauce.md)