# Single Ingredient Date Sugars NOW Foods' Date Sugar is a Natural Alternative to Refined Products By Riley von Niessen | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/now-foods References: [amazon](https://www.amazon.com/NOW-Foods-6920-Date-Sugar?tag=trenhunt0f-20) & [nowfoods](https://www.nowfoods.com/) As more and more consumers have become aware of the issues that are associated with the consumption of refined sugar products, many are seeking out [natural alternatives](https://www.trendhunter.com/trends/soulsweet) that they can feel good about, such as NOW Foods' Date Sugar. Completely raw and unprocessed, NOW Foods' Date Sugar provides an all-natural flavor and functions as a [great substitute for brown sugar](https://www.trendhunter.com/trends/ultrafine-sugar) -- making it great for adding to coffee, baking, and much more. As the Date Sugar is made entirely from [powdered dried dates](https://www.trendhunter.com/trends/flavored-dates), it's about the same in calories as refined white sugar, but contains just a fraction of the carbohydrates. In addition, it has a pleasant taste that doesn't draw too much attention to itself, making it a versatile family-friendly alternative. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Sweeteners:** The trend for natural alternatives to refined sugar is growing among health-conscious consumers. - **Single-ingredient Products:** Single ingredient date sugar shows there is still a demand for simple and minimally processed food products. - **Functional Ingredients:** NOW Foods' Date Sugar can provide a unique flavor profile while still serving as a functional substitute for brown sugar. ### Who This Affects Most - **Food and Beverage:** Date Sugar could be embraced by the food and beverage industry for use in baking, drinks and other applications. - **Health and Wellness:** Date Sugar presents an innovation opportunity for the health and wellness sector, catering to consumers seeking all-natural ingredients for their diets. - **Natural Products:** NOW Foods' Date Sugar represents an innovation opportunity within the natural products industry, offering a natural alternative to refined sugar products. ## Related on Trend Hunter - [Date-Sweetened Chocolate Chips](https://www.trendhunter.com/trends/date-sweetened-chocolate-chips.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Nutritious Snacking-Friendly Dates](https://www.trendhunter.com/trends/datekin.md) - [Organic Date Syrups](https://www.trendhunter.com/trends/organic-date-syrup.md) - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md) - [Brown Sugar-Inspired Sweeteners](https://www.trendhunter.com/trends/iconisweet-gold-sweetener.md) - [Tasty Date Syrups](https://www.trendhunter.com/trends/date-syrups.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md)