# Pocket-Sized Camcorders The 'Now Cam' Made Its Debut at CES 2016 By Katherine Pendrill | Published 2016-01-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/now-cam References: [digitaltrends](http://www.digitaltrends.com/mobile/zagg-now-cam-is-a-pocket-camcorder-that-doubles-as-mini-bluetooth-speaker/) & [zagg](http://www.zagg.com/us/en_us/social-tech/now-cam) Although [Zagg](https://www.trendhunter.com/trends/zagg-desk-mat) is known for its widely popular Bluetooth keyboards, the company is generating a significant amount of buzz at CES 2016 for a new product called the 'Now Cam.' The Now Cam is a pocket-sized camcorder that is small enough to fit inside one's shirt pocket. The camera itself is capable of recording 720p video and boasts a 120 degree field-of-view. As far as memory, the camera has a 4GB built-in flash memory, which translates into 30 minutes of video or about 1,600 photos. However, what truly sets the Now Cam apart is the addition of a Bluetooth speaker. Unlike other [action cameras](https://www.trendhunter.com/trends/insta360-ace-pro-2), this particular camcorder can be used to make calls or even stream music from your phone. The [pocket-sized action camera](https://www.trendhunter.com/trends/insta360-go-ultra) is the perfect option for those who are looking for a camcorder that can double as a speaker system when necessary. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 71% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Pocket-sized Camcorders:** Opportunity for innovation in creating pocket-sized camcorders with added features like a Bluetooth speaker. - **720p Video Recording:** Opportunity for innovation in improving the video quality of pocket-sized camcorders without compromising on size. - **Dual-function Devices:** Opportunity for innovation in developing devices that serve multiple functions, such as combining a camcorder with a Bluetooth speaker. ### Industries Being Reshaped - **Consumer Electronics:** Opportunity for consumer electronics companies to create and market pocket-sized camcorders with advanced features. - **Portable Speakers:** Opportunity for portable speaker manufacturers to explore integrating camcorders into their products. - **Action Cameras:** Opportunity for action camera industry to expand their product range to include pocket-sized camcorders with additional features. ## Related on Trend Hunter - [Nostalgic Handheld Video Cameras](https://www.trendhunter.com/trends/video-camera.md) - [Thumb-Sized Action Cams](https://www.trendhunter.com/trends/compact-action-camera.md) - [Pocket-Friendly UHD Action Cams](https://www.trendhunter.com/trends/5k-action-camera.md) - [Minimal Portable Video Cameras](https://www.trendhunter.com/trends/powershot-v10.md) - [Handsfree Miniature Wearable Cameras](https://www.trendhunter.com/trends/dji-osmo-nano.md) - [Miniature Action Wireless Cameras](https://www.trendhunter.com/trends/insta360-go-3.md) - [Pocket-Sized 3D Cameras](https://www.trendhunter.com/trends/qoocam-ego.md) - [Compact Sports-Ready Cameras](https://www.trendhunter.com/trends/hero-action-camera.md) - [Micro-Sized Vlogging Cameras](https://www.trendhunter.com/trends/sony-vlog001.md)