# Dietary Cognition Supplements Now Launches the Zembrin-Based Cognitive Support Supplement By Kanesa D | Published 2023-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/now-1 References: [nutritioninsight](https://www.nutritioninsight.com/news/now-launches-dietary-supplement-for-relaxation-focus-and-cognitive-optimization.html) & [nowfoods](https://www.nowfoods.com/products/supplements/calm-focus-zembrin-gaba-veg-capsules)  [PLT Health Solutions](https://www.trendhunter.com/trends/xpo-nrg) has officially endorsed its partner [Now's](https://www.trendhunter.com/trends/now-sports-esport-reaction) introduction of a new dietary supplement focused on cognitive support. The supplement, named "Calm & Focus with Zembrin & GABA," incorporates Zembrin, a patented extract derived from the South African succulent plant Sceletium tortuosum. Extensive clinical studies have demonstrated its efficacy in stress reduction and mood enhancement. The partnership with PLT Health Solutions reinforces the credibility of the [cognitive support supplement](https://www.trendhunter.com/trends/graymatter-bright-mind), reassuring consumers of its quality and effectiveness. “The clinical science behind Zembrin shows that it can help give people power over their lives by introducing a sense of calm serenity or alert focus. We also feel our customers will be intrigued by the fact that it is a highly sustainable and socially responsible ingredient,” said Kim Perkins, vitamin brand manager at Now. Image Credit: Now ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 35% | Activity: 54% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cognitive Support Supplements:** The launch of a new dietary supplement that enhances cognitive support presents opportunities for disruptive innovation in the supplement industry. - **Zembrin-based Supplements:** The incorporation of Zembrin, a patented extract from a South African plant, in dietary supplements opens up possibilities for disruptive innovation in the natural remedy market. - **Stress Reduction and Mood Enhancement:** The proven efficacy of Zembrin in stress reduction and mood enhancement creates opportunities for disruptive innovation in the mental health and wellness sector. ### Who This Affects Most - **Supplement Industry:** The launch of a new cognitive support supplement reinforces the need for disruptive innovation in the supplement industry. - **Natural Remedy Market:** The use of Zembrin as an ingredient in dietary supplements presents opportunities for disruptive innovation in the natural remedy market. - **Mental Health and Wellness Sector:** The effectiveness of Zembrin in stress reduction and mood enhancement highlights the potential for disruptive innovation in the mental health and wellness sector. ## Related on Trend Hunter - [Mental Wellness Dietary Supplements](https://www.trendhunter.com/trends/gnc-preventive-nutrition.md) - [Cognitive Stamina-Enhancing Supplements](https://www.trendhunter.com/trends/cognitive-stamina.md) - [Brain-Body Performance Supplements](https://www.trendhunter.com/trends/creatine-calm-focus.md) - [Cognitive Function-Supporting Supplements](https://www.trendhunter.com/trends/cognitive-functionsupporting-supplement.md) - [Cognitive Wellbeing Products](https://www.trendhunter.com/trends/nu-skin.md) - [Cognition-Boosting Supplements](https://www.trendhunter.com/trends/beyond-raw-neuro-surge.md) - [Advanced Nootropic Supplements](https://www.trendhunter.com/trends/sharpmind.md) - [Brain Health-Focused Supplements](https://www.trendhunter.com/trends/brain-health1.md) - [Cognitive-Enhancing Zinc Supplements](https://www.trendhunter.com/trends/zinc-complex.md)