# Plastic-Free Tea Packaging Novus Tea Has Introduced Pouches Free from Unwanted Materials By Michael Hemsworth | Published 2019-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/novus-tea References: [conveniencestore](https://www.conveniencestore.co.uk/products/novus-tea-enters-retail-sector-with-new-format/576356.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [novustea](https://www.novustea.co.uk) Consumer concern regarding plastic is increasing given the ubiquity of the material and the problems it has brought about, so brands are taking note by introducing products that avoid it as seen with Novus Tea. The brand introduced its [whole leaf tea varieties](https://www.trendhunter.com/trends/clipper-teas-2) and infusions in plastic-free packaging to help consumers in their bid to avoid the material, while also positioning the company as environmentally conscious. The collection of teas includes popular varieties such as white, green, black and herbal, which are all crafted with an attention to detail and flavor for discerning consumers to appreciate. The new Novus Tea plastic-free packaging is a direct example of brands listening to the [concerns of consumers](https://www.trendhunter.com/trends/aora-mexico) and making product changes to reflect societal shifts. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Opportunity for brands to innovate by adopting eco-friendly packaging alternatives to plastic. - **Consumer Consciousness:** Brands can tap into the growing consumer concern for environmentally friendly products and capitalize on it. - **Whole Leaf Tea:** A trend towards whole leaf tea varieties allows brands to capture the market of discerning tea consumers. ### Where This Applies - **Packaging Industry:** Companies can explore new materials and design solutions to create plastic-free packaging options. - **Tea Industry:** Brands can differentiate themselves by offering whole leaf tea varieties and emphasizing sustainable packaging. - **Consumer Goods Industry:** Opportunity for brands to align with consumer consciousness and introduce plastic-free packaging in various product categories. ## Related on Trend Hunter - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Dissolvable Tea Packaging](https://www.trendhunter.com/trends/mi-terro.md) - [Paper-Packaged Porridge Products](https://www.trendhunter.com/trends/everyday-essentials-porridge-oats.md) - [Plastic-Free Food Packaging](https://www.trendhunter.com/trends/plasticfree-food-packaging.md) - [Easy-Hold Sustainable Tea Bags](https://www.trendhunter.com/trends/rakura.md) - [Fully Compostable Packaging](https://www.trendhunter.com/trends/compostable-seed-packaging.md) - [Paper-Based Instant Noodle Cups](https://www.trendhunter.com/trends/paper-pot-design.md)