# Plant-Based Meat Texture Solutions Novozymes Vertera ProBite Improves Meat Alternative Texture By Michael Hemsworth | Published 2023-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/novozymes-vertera-probite References: [foodbev](https://www.foodbev.com/news/novozymes-new-solution-level-ups-plant-based-meat/) & [novozymes](https://www.novozymes.com/en)  [Novozymes](https://www.trendhunter.com/trends/novozymes-prosilience-hu58) Vertera ProBite is a new bio-based solution targeted towards the [plant-based meat industry](https://www.trendhunter.com/trends/novameat-plantbased-proteins) as a way to enhance texture and give foods a more satisfying consumption experience. The solution is based on the MTGase (microbial transglutaminase E.C. 2.3.2.13) enzyme and is formulated with the challenges faced by [plant-based meat manufacturers](https://www.trendhunter.com/trends/texturizing-pea-protein). The solution will thus help with mouthfeel and consistency, which could help consumers to feel more satiated by the food. The solution comes as a liquid to accommodate safe handling and easy dosing during the food production process. Novozymes Vertera ProBite is approved as a processing aid, which doesn't require it to be labeled in the final product to maximize its ability to be used by manufacturers. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 7% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Enhancing Plant-based Meat Texture:** Novozymes Vertera ProBite improves texture in plant-based meat, creating a more satisfying eating experience. - **Bio-based Solutions for Food Industries:** Novozymes Vertera ProBite is a bio-based solution targeted towards the plant-based meat industry, providing an alternative to traditional texturizing agents. - **Liquid Formulations for Food Production:** Novozymes Vertera ProBite comes as a liquid, making it easy to handle and dose during the plant-based meat production process. ### Sectors Adopting This - **Plant-based Meat Industry:** Novozymes Vertera ProBite is specifically targeted towards the plant-based meat industry to enhance texture and mouthfeel. - **Food Ingredient Manufacturing:** Bio-based solutions like Novozymes Vertera ProBite provide opportunities for food ingredient manufacturers to develop innovative products for the plant-based meat market. - **Food Processing Equipment:** The liquid formulation of Novozymes Vertera ProBite opens up possibilities for food processing equipment manufacturers to create specialized equipment for handling and dosing bio-based solutions. ## Related on Trend Hunter - [Enzymatic Plant-Based Drink Solutions](https://www.trendhunter.com/trends/novonesis-vertera-velvet.md) - [Bean-Based Meat Replacement Solutions](https://www.trendhunter.com/trends/vitatex-wheat-fava-flakes-svp-pro.md) - [Plant-Based Meat Texture Additives](https://www.trendhunter.com/trends/fiberstar-citrifi-tx20.md) - [Free-From Plant-Based Food Blends](https://www.trendhunter.com/trends/texturizing-blend.md) - [Texture-Driven Plant-Based Proteins](https://www.trendhunter.com/trends/naplasol-promyc-mycoprotein-line.md) - [Meat Substitute-Enhancing Technologies](https://www.trendhunter.com/trends/givaudan-primelock.md) - [Simplified Plant-Based Binding Agents](https://www.trendhunter.com/trends/vertis-pb-pea.md) - [Plant-Based Meat-Like Extrudates](https://www.trendhunter.com/trends/planteneers-fiildtex.md) - [Functional Affordable Plant-Based Foods](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system.md)