# Mixed Use Creative Incubators 'Novotown' Will Serve as a Cultural Hub on China's Hengqin Island By Joey Haar | Published 2016-12-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/novotown References: [archdaily](http://www.archdaily.com/800632/new-mixed-use-complex-expresses-past-present-and-future-of-chinese-culture) & [aedas](http://www.aedas.com/en) Novotown is a [mixed use development](https://www.trendhunter.com/trends/skamarken) designed by [Aedas](https://www.trendhunter.com/trends/yohoo-museum), an architecture and planning firm. The development, which is set to be built on Hengqin Island in Zhuhai, China, is meant to become a [cultural and creative incubator](https://www.trendhunter.com/trends/tselinny-center), with the hope that it will ultimately straddle the line between tourist destination and local landmark. As far as its potential status as tourist destination is concerned, Novotown has a prime location. Hengqin Island is adjacent to and just minutes away from Macau, the wealthy autonomous territory off the southeast of mainland China. As such, Macau's residents and tourists themselves will easily be able to make short trips to Novotown for performances, dining, and more. Novotown is designed with a flowing, modern form that is sure to make a favorite icon for Hengqin Island locals as well. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Mixed-use Developments:** Explore opportunities for creating cultural and creative incubators that blend different activities and services in a single location. - **Tourism-nearby Developments:** Consider developing projects near popular tourist destinations to attract both local residents and visitors for various experiences. - **Landmark Architecture:** Embrace unique and iconic architectural designs to create memorable landmarks that will become favorites within local communities. ### Who This Affects Most - **Real Estate:** Incorporate mixed-use elements in real estate developments to appeal to diverse audiences and enhance the overall value of the property. - **Hospitality:** Collaborate with mixed-use developments to offer tourism-related services and experiences that cater to both local and international visitors. - **Architecture and Planning:** Participate in designing landmark structures that showcase innovation, form, and appeal to local communities, contributing to the creation of iconic destinations. ## Related on Trend Hunter - [Sleek Culture Business Centers](https://www.trendhunter.com/trends/xian-centre-culture-business-district.md) - [Playful Futuristic Work Campuses](https://www.trendhunter.com/trends/max-zone.md) - [Sculptural Cultural Hubs](https://www.trendhunter.com/trends/aydc-public-art-centre.md) - [Colorful Rooftop Unified Buildings](https://www.trendhunter.com/trends/nantou-hybrid-building.md) - [Sweeping Culture Centers](https://www.trendhunter.com/trends/river-culture-and-art-centre.md) - [Concrete Cultural Visitor Centers](https://www.trendhunter.com/trends/villagers-home.md) - [Heritage-Preserving Cultural Centers](https://www.trendhunter.com/trends/wuyang-cultural-station.md) - [Adaptive Community Hubs](https://www.trendhunter.com/trends/spaced-agency.md) - [Musical Island Regeneration](https://www.trendhunter.com/trends/soundscape-1.md)