# Botanical-Infused Typography Novo Typo Creates a Typeface from Flowers and Foliage By Tia Clarke | Published 2013-04-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/novo-typo References: [designtaxi](http://designtaxi.com/news/356900/Floral-Typeface-For-Typography-Lovers-With-Green-Thumbs/) & [novotypo.nl](http://www.novotypo.nl/) Amsterdam-based design studio Novo Typo has created an entire typeface using elegant [flowers and foliage](https://www.trendhunter.com/trends/structural-botany). The imaginative typefaces would be perfect for a formal event like a wedding or lavish ball. The company say its re-created the alphabet in natural form for an eco-friendly printing company that wanted to reflect its commitment to the environment. In today's image-obsessed culture, these designs will probably prove very successful for the company. A poster made using a distinctive typeface such as this is sure to gain attention over a dull Helvetica font any day. This is just one example I have seen recently of nature and flowers in particular being used in modern contemporary design, from fashion editorials to [floral prints](https://www.trendhunter.com/trends/oasis-society). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Nature-inspired Design:** Opportunity for companies to explore incorporating natural elements into their design aesthetic, appealing to consumers' desire for eco-friendly and visually appealing products. - **Unique Typeface Designs:** Potential for designers to create custom typefaces using unconventional materials or themes, offering a fresh and eye-catching alternative to traditional typography. - **Visual Appeal in Marketing:** Opportunity for marketers to leverage visually striking designs, such as botanical-infused typography, to capture consumers' attention and differentiate their brand. ### Where This Applies - **Graphic Design:** Graphic design firms can explore creating innovative and nature-inspired typefaces for clients seeking unique branding solutions. - **Printing and Paper:** Companies in the printing industry can cater to the growing demand for eco-friendly printing options by offering botanical-infused typography services. - **Fashion and Home Decor:** Fashion and home decor brands can incorporate nature-inspired designs, including botanical-infused typography, into their products to cater to the rising interest in organic and visually appealing aesthetics. ## Related on Trend Hunter - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md) - [Nature-Inspired Design Objects](https://www.trendhunter.com/trends/plantbased-2.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md)