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# Wild Mane Editorials
Billowy Locks and Chain Mail Headgear for November 2009 Vogue Italia Beauty

By Marissa Liu | Published 2009-11-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/november-2009-vogue-italia-beauty
References: [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=6365660&postcount=141) & [vogue.it](http://www.vogue.it)

Models Hanna Marta Rundlof and Mélodie Dagault appear in the Gothic-themed November 2009 Vogue Italia Beauty supplement. The editorial focuses mainly on voluminous hairstyles that are occasionally tamed by use of elaborate armor-like chain mail head pieces.

Photographer Emma Summerton shot the Vogue Italia beauty supplement which was styled by fashion editor Patti Wilson. Rundlof and Dagault models pieces by Dolce & Gabbana, Alexander McQueen, Givenchy, Nina Ricci, and Moschino.

The dew-faced models cap off their looks with amazing headwear by Victoria Grant, Louis Mariette and Eddie Borgo.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 86% | Activity: 81% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What's Driving This Trend

- **Gothic-themed Editorials:** Opportunity for fashion brands to explore alternative and edgy styles in editorials.
- **Voluminous Hairstyles:** Haircare companies can capitalize on the trend by developing products and tools for achieving big, luxurious hair.
- **Elaborate Headwear:** Potential for accessory designers to create unique and statement-making headpieces for editorial and runway shows.

### Who This Affects Most

- **Fashion:** Fashion brands can tap into the Gothic aesthetic to create clothing and accessories that appeal to edgier consumer segments.
- **Haircare:** Haircare industry can innovate by offering products specifically designed to achieve voluminous hairstyles.
- **Accessory Design:** Opportunity for accessory designers to create unique and elaborate headwear pieces that cater to the fashion industry's demand for statement accessories.

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