# Neo-Traditional Timepieces The 'Novem' Watch Features Modern Aesthetics With Traditional Flair By Justin Lam | Published 2018-10-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/novem-watch References: [yankodesign](http://www.yankodesign.com/2018/10/11/the-novem-watch-shows-us-you-can-be-traditional-yet-refreshingly-unique/) & [kickstarter](https://www.kickstarter.com/projects/183451737/swedish-chronograph-moon-phase-redefining-designer?ref=Fundedtoday&utm_medium=referral&utm_source=e.fnd.to) Designed as a Swedish contemporary [moon phase timepiece](https://www.trendhunter.com/trends/mooninspired-watch), the Novem watch features a modern design that pays homage to traditional style elements. Looking first at the body of the Novem watch, the timepiece utilizes a combination of a circular and rectangular case. This is combined with a mesmeric [concentric face](https://www.trendhunter.com/trends/anoma-a1-optical) that catches the light beautifully and gives the watch a very distinct profile. The watch features a 706.3 Ronda movement and the case is crafted from 316L Stainless Steel. The enlarged crown conceals hidden pushers that lets users adjust date and time. The glass cover is [sapphire](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire), preventing scratches and minor abrasions. The Novem watch is currently available in a variety of colors that all explore traditional color combinations, such as black, gold, and white. The straps used for the timepieces are all ridgeback Italian leather. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Neo-traditional Timepieces:** Creating timepieces that merge modern aesthetics with traditional flair can attract a new customer base in the watch industry. - **Circular and Rectangular Watch Cases:** Designing watches with circular and rectangular cases can introduce fresh designs and styles within the watch industry. - **Hidden Pushers in Watch Crown:** Incorporating hidden pushers within the crown of a watch can provide an innovative and convenient feature in the watch industry. ### Industries Being Reshaped - **Watchmaking:** The watch industry can apply neo-traditional designs and hidden pusher features to appeal to a wider audience and set itself apart from competitors. - **Fashion:** The fashion industry can benefit from integrating neo-traditional timepieces into their accessory lines to provide customers with more versatile accessory options. - **Luxury Accessories:** Luxury accessory brands can add value by incorporating innovative case shapes and hidden pusher features into their watch designs. ## Related on Trend Hunter - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Minimalist Mars Exploration Timepieces](https://www.trendhunter.com/trends/nova-nasa-watch-concept.md) - [Winter Chronograph Watches](https://www.trendhunter.com/trends/mission-to-earthphase.md) - [Shimmering Jump Dial Watches](https://www.trendhunter.com/trends/terra-nova-jumping-hour.md) - [Open-Concept Retro-Style Timepieces](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire.md) - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md) - [Opal Dial Timepieces](https://www.trendhunter.com/trends/venezianico.md) - [Hypnotic Triangular Timepieces](https://www.trendhunter.com/trends/anoma-a1-optical.md) - [Futuristic Timepiece Designs](https://www.trendhunter.com/trends/gen10.md)