# Mythical Vodka Spirits Firebox's Newest Novelty Vodka is Made from Shimmering "Mermaid Tears" By Laura McQuarrie | Published 2017-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/novelty-vodka References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/11/firebox-releases-mermaid-tears-vodka/) & [firebox](https://www.firebox.com/Mermaid-Tears-Vodka/p8015) As a follow-up to the success of its Phoenix Tears Spiced Rum and its Unicorn Tears Gin Liqueur, [Firebox](https://www.trendhunter.com/trends/flavored-marmelade) is now releasing a new novelty vodka product inspired by yet another different mythical creature. The newest addition to Firebox's range of 'Mythical Tears' is the Mermaid Tears Vodka, which is said to be a "premium French grain vodka made from the tears of mermaids." As such, the novelty vodka product boasts an ocean-blue color and a "glittery haze." To serve, Firebox recommends serving it on the rocks or using it as a cocktail base. From [rainbow-colored blended beverages inspired by unicorns](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles) to mermaid-themed donuts, Millennials are looking to immerse themselves in fantasy, eat with their eyes and share their fun finds on social media. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fantasy-inspired Novelty Spirits:** Opportunity to create new novelty spirits that tap into the trend of fantasy-inspired products and capitalize on the desire for unique and visually appealing experiences. - **Instagrammable Food and Beverages:** The rise of visually striking food and beverages presents an opportunity for businesses to create products that are designed for sharing on social media platforms like Instagram. - **Mermaid-themed Products:** Businesses can explore the mermaid trend and create products that cater to the fascination with mythical creatures and the desire for magical experiences. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Innovative spirits companies can capitalize on the growing demand for unique and visually appealing alcoholic beverages by creating fantasy-inspired novelty spirits like mermaid tears vodka. - **Hospitality and Events Industry:** Hotels, bars, and event venues can attract social media-savvy customers by offering visually stunning and Instagrammable food and beverage options, such as rainbow-colored cocktails inspired by mythical creatures. - **Merchandise and Gift Industry:** There is an opportunity for businesses in the merchandise and gift industry to tap into the popularity of mermaid-themed products and create a range of items that cater to the fascination with mythical creatures. ## Related on Trend Hunter - [Folklore-Inspired Spiced Rums](https://www.trendhunter.com/trends/mermaid-spiced-rum.md) - [Mermaid-Inspired Tequila Bottles](https://www.trendhunter.com/trends/mermaidshaped-bottle.md) - [Fantastical Creature-Inspired Sodas](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions.md) - [Botanical Violet-Hued Vodkas](https://www.trendhunter.com/trends/butterfly-lavender-vodka.md) - [Witch-Approved Vodkas](https://www.trendhunter.com/trends/midsummer-reserve.md) - [Mermaid-Inspired Drink Syrups](https://www.trendhunter.com/trends/skinny-mixes-syrup.md) - [Briny Oyster Vodkas](https://www.trendhunter.com/trends/oyster-vodka.md) - [Iridescent Smoothie Toppings](https://www.trendhunter.com/trends/tropical-smoothie-cafe-mermaid-style.md) - [Tear-Infused Whiskys](https://www.trendhunter.com/trends/crierball.md)