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# Curved Seafood Cushions
This Shrimp Novelty Pillow is Shaped Like the Tiny Crustacean

By M | Published 2015-11-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/novelty-pillow
References: [en.rocketnews24](http://en.rocketnews24.com/2015/11/04/trouble-sleeping-then-let-this-shrimp-pillow-cuddlestrangle-you-to-sleep-tonight/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/wishorder/a520065011384/)

For those looking for a comfy novelty pillow to keep your neck warm and supported during plane or car rides need to look no further than this hyper-realistic shrimp pillow designed by [Rakuten](https://www.trendhunter.com/trends/wearable-bean-bag). The pillow creatively looks just like a massive shrimp that fits around the wearer's neck.

Curved neck pillows are ideal for enjoying a relaxing lie back when you have to remain sitting up. This shrimp pillow is a hilarious option that features a realistic print of a real shrimp along the front and back of the pillow right down to the pink tail. When wearers adorn this shrimp cushion, it'll truly look as through a [massive crustacean](https://www.trendhunter.com/trends/crustacean-lobster-twist) has grabbed them by the neck.

Rakuten also sells a variety of other food cushions for those interested, including a cabbage pillow.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 82% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Novelty Pillows:** Disruptive innovation opportunity: Create unique and creative designs of pillows that resemble various objects or foods to cater to different consumer preferences.
- **Hyper-realistic Designs:** Disruptive innovation opportunity: Develop hyper-realistic designs on pillows or other products to create an engaging and visually striking user experience.
- **Comfort and Support:** Disruptive innovation opportunity: Enhance the ergonomic features of pillows to provide optimal neck support and comfort for users during travel or relaxation.

### Industries Being Reshaped

- **Home Decor:** Disruptive innovation opportunity: Integrate novelty pillows with unique designs into the home decor industry, offering consumers a fun and creative way to accessorize their living spaces.
- **Travel Accessories:** Disruptive innovation opportunity: Develop innovative neck pillows with eye-catching designs for the travel accessories industry, providing travelers with both comfort and entertainment during their journeys.
- **Giftware:** Disruptive innovation opportunity: Create a range of novelty pillows as unique giftware items, appealing to consumers looking for quirky and memorable presents for friends and loved ones.

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