# Hot Sauce-Inspired Luggage Taco Bell's Novelty Luggage Was Inspired by Hot Sauce Packets By Laura McQuarrie | Published 2022-04-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/novelty-luggage References: [foodandwine](https://www.foodandwine.com/news/taco-bell-luggage-collection-calpak) & [tacobelltacoshop](https://www.tacobelltacoshop.com/)  The official [Taco Bell Shop](https://www.trendhunter.com/trends/hot-sauce-sayings) is a destination for branded t-shirts, ski jumpsuits, onesies and home decor, as well as a brand-new novelty luggage collection inspired by the quick-service restaurant's own hot sauce packets. With fellow Southern California company, Calpak, Taco Bell created a set of four bags with spicy-hot colorways and motifs to speak to fans of Mexican food. The capsule collection of travel essentials created in collaboration with Calpak includes the [Fire](https://www.trendhunter.com/trends/crispy-chicken-nugget)! carry-on suitcase, Hot! duffel bag, [Diablo](https://www.trendhunter.com/trends/blood-for-a-pc)! cross-body bag, and Mild! five-piece packing cube set. While the public will have to wait until April 26th to get their hands on these travel goods, members of the Taco Bell Fire Tier Rewards program have already gotten access. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 32% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Novelty Luggage:** The market for novelty luggage is growing, creating opportunity for brands to expand into unique and quirky travel essentials. - **Collaboration Marketing:** Collaborating with popular brands can generate buzz, increase brand exposure, and create new customer segments. - **Fast Food Merchandise:** Fast food chains are exploring new ways to monetize brand recognition through merchandise and apparel sales. ### Who This Affects Most - **Travel and Tourism:** The travel industry can expand offerings by partnering with novelty luggage brands to provide consumers with unique travel essentials. - **Fashion and Apparel:** Apparel and accessory companies can explore collaborations with popular brands to expand their offerings and reach new markets. - **Food and Beverage:** Fast food chains can monetize brand recognition by widening the production of branded merchandise and merch-oriented campaigns. ## Related on Trend Hunter - [Qsr-Branded Travel Collections](https://www.trendhunter.com/trends/luggage-capsule.md) - [Condiment-Inspired Luggage Collections](https://www.trendhunter.com/trends/herschel-x-heinz.md) - [Food Travel Accessories](https://www.trendhunter.com/trends/to-go-collection.md) - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Branded Sauce Tex-Mex Dishes](https://www.trendhunter.com/trends/taco-bell-and-franks-redhot.md) - [Extra-Spicy Purple Sauces](https://www.trendhunter.com/trends/purple-chile-sauce.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md) - [Student-Focused Taco Kits](https://www.trendhunter.com/trends/sos-kit.md) - [Red Jalapeno Pepper Sauces](https://www.trendhunter.com/trends/caliente-cantina-sauce.md)