# Novelty Fashion-Branded Items Anti Social Social Club Released a Line of Novelty Goods By Ell Smith | Published 2019-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/novelty-goods References: [hypebae](https://hypebae.com/2019/7/anti-social-social-club-assc-accessories-trash-can-flask-grinder-flip-flops-boomerang-frisbee-lighter-belt-mask-tape) & [antisocialsocialclub](https://www.antisocialsocialclub.com/) The fashion brand [Anti Social Social Club](https://www.trendhunter.com/trends/anti-social-social-club-3) has branched into home wear and novelty goods, with a new line that consists of [flip flops, trash cans](https://www.trendhunter.com/trends/anti-social-social-club-1) and more. One of the standout items in this line is a trash can that features the signature text logo and arrives in a bright pink colorway. Other notable items include the flask and the lighter, which feature nostalgic patterns that drew inspiration from the 70s. Novelty items include a pink frisbee, box tape, a grinder and knee pads. Offering more than just clothes allows the brand to extend into a [lifestyle brand](https://www.trendhunter.com/trends/anti-social-social-club-2), enabling consumers to think of the anti-social social club as something that's practical as well as stylish. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Fashion-branded Items:** More fashion brands are creating novelty goods to extend their brand into a lifestyle brand. - **Extended Branding:** Brands are looking to extend their brand beyond just clothing to practical, everyday goods. - **Nostalgic Patterns:** Nostalgic patterns inspired by past decades are becoming popular in novel fashion-branded items. ### Sectors Adopting This - **Fashion:** Fashion brands can extend their brand into lifestyle products and novelty goods, providing additional revenue streams. - **Consumer Goods:** Consumer goods companies can incorporate nostalgic patterns and iconic logos of popular brands to attract more customers. - **Retail:** Retailers can take advantage of the growing trend of fashion-branded novelty products to add more unique and niche offerings to their stores. ## Related on Trend Hunter - [Wintry Streetwear Apparel](https://www.trendhunter.com/trends/social-club-x-686.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Graphic Luxurious Accessory Collabs](https://www.trendhunter.com/trends/anti-social-social-club-5.md) - [Motorsport-Inspired Apparel](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear.md) - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md) - [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md) - [Collaborative Holiday Capsules](https://www.trendhunter.com/trends/social-club-x-cocacola.md) - [Motorsports Crossover Apparel Lines](https://www.trendhunter.com/trends/anti-social-social-club-x-nascar.md) - [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md)