# Social Media Knapsacks This Snapchat Novelty Backpack is Shaped to Resemble the App's Ghost Mascot By Jana Pijak | Published 2016-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/novelty-backpack References: [selectdesign](https://selectdesign.com/work/snapchat/) & [amazon](http://www.amazon.com/Snapchat-Inc-Official-Backpack/dp/B014JO7WQC?tag=trenhunt0f-20) Available on [Amazon](https://www.trendhunter.com/trends/tamagotchi-4), this novelty [Snapchat](https://www.trendhunter.com/trends/prada-and-miu-miu) novelty backpack is the perfect gift for social media-obsessed fashion fans and is a statement piece that will resonate with Gen Z and Millennial audiences. Creative agency Select was tasked with creating a line of fun products inspired by the popular mobile app and came up with a [novelty collection](https://www.trendhunter.com/trends/kimmon-collectibles) that features this themed carryall. Other piece in the collection include logo-inspired cushions, office supplies and even novelty balloons that are a perfect party accent. Taking on the shape of the app's friendly ghost mascot, "Ghostface Chillah," this backpack will put a smile on anyone's face and is both a memorable and affordable novelty gift. The product will resonate with youth who are familiar with Snapchat's brand aesthetic and can even be used by the brand as a unique marketing tactic. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Merchandise:** Capitalizing on the popularity of social media platforms by providing merchandise and novelty items that resonate with youth audiences. - **Mobile App-inspired Collection:** Creating collections of fun products inspired by popular mobile apps that make for great novelty gifts and decor. - **Branded Statement Pieces:** Creating unique branded items that make a statement and resonate with specific audiences. ### Sectors Adopting This - **E-commerce:** E-commerce retailers can leverage social media merchandise trends to provide unique product offerings that appeal to younger generations. - **Creative Agencies:** Creative agencies can work with brands to create branded collections that resonate with specific audiences and provide unique marketing opportunities. - **Social Media Platforms:** Social media platforms can leverage their brand aesthetic to create merchandise and novelty items that appeal to their user base and provide additional revenue streams. ## Related on Trend Hunter - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md) - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Youthful Backpack Capsules](https://www.trendhunter.com/trends/skybags.md) - [Iconic Villain Backpacks](https://www.trendhunter.com/trends/scarface-backpack.md)