# Tea-Infused Rum Spirits Noveltea La Fusión was Created in Collaboration with Destilería Serrallés By Michael Hemsworth | Published 2021-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/noveltea-la-fusin References: [foodbev](https://www.foodbev.com/news/noveltea-and-destileria-serralles-team-up-to-launch-limited-edition-rum/) & [uk.novelteadrinks](https://uk.novelteadrinks.com)  The Noveltea La Fusión spirit has been created by the brand in collaboration with [Destilería Serrallés](https://www.trendhunter.com/trends/don-q-naranja) to provide consumers with a premium [tea-infused rum](https://www.trendhunter.com/trends/hot-buttered-rums) that is perfect for use in a range of different recipes. The spirit starts off with a blend of three-to-eight-year aged Don Q Añejo rum along with loose leaf oolong and green teas that have been cold-brewed for eight hours. The premium spirit maintains an ABV of 11% and is being made available via the Noveltea website for £39.95 in the UK. Co-Founder of Noveltea Vincent Efferoth commented on the new Noveltea La Fusión spirit saying, "We are extremely proud of our partnership with Destilería Serrallés and are confident that our latest [limited edition spirit](https://www.trendhunter.com/trends/the-noble-share) is one of our most outstanding innovations to date. Blending Don Q Añejo rum with a perfect match of oolong and green teas creates unique flavours and aromas that can’t be found anywhere else on the market.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 44% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Tea-infused Spirits:** The trend of incorporating unique tea blends into premium spirits creates opportunities for both tea and spirits industries to collaborate and innovate on new flavor offerings. - **Cold-brewing Beverages:** The trend of cold-brewing teas and coffee may disrupt traditional methods of brewing and lead to the creation of new cold-brewed beverage offerings in the market. - **Limited Edition Collaborations:** The trend of creating limited edition spirits in collaboration with other brands and industries creates scarcity and exclusivity, driving demand and increasing brand value. ### Where This Applies - **Alcohol:** The alcohol industry can innovate further by exploring different flavor pairings and brewing techniques with tea and other ingredients to create unique and marketable spirits. - **Tea:** The tea industry can partner with other beverage industries to create new products such as tea-infused spirits and explore new brewing techniques to create unique flavors and experiences. - **E-commerce:** The e-commerce industry can benefit from the popularity of limited edition collaborations between beverage brands, offering exclusive and hard-to-find products to consumers. ## Related on Trend Hunter - [Aromatic Coffee-Inspired Spirits](https://www.trendhunter.com/trends/brugal-coleccin-visionaria-edicin-02-coffee.md) - [Alcoholic Tea-Infused Chocolates](https://www.trendhunter.com/trends/luxury-pralines.md) - [Triple-Filtered Flavored Rum](https://www.trendhunter.com/trends/distinct-distillers.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md) - [Innovative Luxury Rum Brands](https://www.trendhunter.com/trends/luxury-rum.md) - [South Asian-Inspired Rums](https://www.trendhunter.com/trends/aluna-tropica.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Premium Scotland-Distilled Rums](https://www.trendhunter.com/trends/duo-white-rum.md) - [Festive Marmalade Rums](https://www.trendhunter.com/trends/marmalade-rum.md)