# Bespoke 3D Bottle Designs Novelle Unveils New Packaging Designed by BrandMe to Emphasis Purity By Grace Mahas | Published 2020-11-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/novelle References: [fabnews.live](https://fabnews.live/the-most-refreshing-taste-and-purity-by-the-most-iconic-finnish-water/) Novelle, a water brand by Hartwall, recently joined forces with graphic design team [BrandMe](https://www.trendhunter.com/trends/lotus-bakeries-1) to create a stunning, [3D bottle design](https://www.trendhunter.com/trends/bottle-packagings) for the brand's water bottle portfolio. The new design emphasizes the [brand's natural position](https://www.trendhunter.com/trends/natural-plant-beverages) by highlighting its "quality, freshness, and purity." Novelle hopes the new image will reinforce the brand's visibility and offer brand distinction on the shelf. Mira Kujanpää, Brand Manager Water and Wellbeing at Hartwall, commented on the new launch, stating: “It has been a pleasure working with BrandMe. Their strategic contribution to the repositioning of Novelle and their highly creative and technical skills delivered a bottle, brand identity and portfolio design that communicate Novelle’s vibrant, active and progressive personality. We are confident that the new design will strengthen Novelle’s position as a treasured icon of everyday Finnish life offering the most natural refreshment choice.” Image Credit: Novelle ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **3D Bottle Design:** Innovative bottle designs using 3D technology are becoming increasingly popular to enhance brand identity and encourage consumer engagement. - **Brand Design Collaboration:** Collaborating with design teams to create bespoke brand packaging that reflects a brand's personality and values can lead to increased brand recognition and customer loyalty. - **Natural Positioning:** Brands are leveraging the trend of natural positioning in their product designs to convey messages of quality, freshness, and purity to appeal to eco-conscious consumers. ### Where This Applies - **Beverage Industry:** Innovative bottle designs and branding collaborations can help beverage companies differentiate themselves and stand out on crowded shelves. - **Graphic Design Industry:** Collaborating with beverage companies to create unique and striking packaging designs presents a disruptive innovation opportunity for graphic designers to showcase their creativity. - **Marketing Industry:** Utilizing natural positioning in a brand's packaging design can be a disruptive innovation opportunity for marketers to appeal to eco-conscious consumers and differentiate their brand from competitors. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md)