# Timeless Timepieces Novelax Watch Brooches are Stylish, Not Functional By Jessica Marcel | Published 2009-10-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/novelax-watch-brooches References: [design-milk](http://design-milk.com/watch-brooches-from-novelax/) & [store.novelax.jp](http://store.novelax.jp/?pid=13564147) Dead watches are one of the most abundant raw materials for thrifty craftmakers. Novelax, based out of Japan, has turned a variety of [watch faces](https://www.trendhunter.com/trends/a158w) into minimalist brooches. Novelax watch brooches won’t tell you the time, but they will add some flair to your outfit. Not many people even [wear watches](https://www.trendhunter.com/trends/cuff-watch) nowadays—they just check the time on their phones. The Novelax watch brooches will help you give a shout out to old school time telling. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 25% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycled Accessories:** The trend of repurposing materials such as dead watches into fashion accessories opens up opportunities for creative upcycling businesses. - **Minimalist Fashion:** The popularity of minimalist fashion and accessories, exemplified by Novelax watch brooches, presents a market for sleek and understated designs. - **Nostalgic Aesthetics:** The appeal of nostalgic aesthetics, as seen in the Novelax watch brooches's use of vintage watch faces, can inspire innovative designs that tap into customers' nostalgia. ### Where This Applies - **Fashion Accessories:** The fashion accessories industry can leverage the upcycling trend by incorporating unique and sustainable materials into their designs. - **Smartwatch Market:** The smartwatch market can explore collaborations with upcycling brands to create hybrid designs that combine modern technology with vintage aesthetics. - **Craft Industry:** The craft industry can embrace the popularity of nostalgic aesthetics and develop unique products by repurposing discarded items into appealing decorative pieces. ## Related on Trend Hunter - [Nostalgic Nixie Tube Timepieces](https://www.trendhunter.com/trends/btf-nixie-watch.md) - [Modernized Vintage Wristwatches](https://www.trendhunter.com/trends/vintage-alarm-clock-wristwatch.md) - [Next-Gen Pocket Watches](https://www.trendhunter.com/trends/arsham-droplet.md) - [Japan-Inspired Wearable Watch Rings](https://www.trendhunter.com/trends/stasto-stand-stones.md) - [Pocketwatch-Inspired Wristwatches](https://www.trendhunter.com/trends/seiko-presage-craftsmanship-series-porter.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Posh Celebratory Pocket Watches](https://www.trendhunter.com/trends/special-edition-pocket-watch.md) - [Minimalistic Metallic Timepieces](https://www.trendhunter.com/trends/waldor-co-novel-40-cap-dail.md) - [Metallic Ring-Style Timepieces](https://www.trendhunter.com/trends/casio-crw0011jr.md)