# Plant-Based Foodservice Meats These Novameat Plant-Based Proteins Come in Two Options By Michael Hemsworth | Published 2025-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/novameat-plantbased-proteins References: [vegconomist](https://vegconomist.com/products-launches/novameat-launches-plant-based-lamb-pulled-pork-alternatives-food-service/) & [novameat](https://www.novameat.com/en/)  These Novameat plant-based proteins have been introduced by the brand as a series of foodservice meat alternatives that respond to the increased demand for meatless menu items. The product range consists of two options including the Pulled Lamb Style and Pulled Pork Style, which can be used in a range of recipes according to operators. The products are achieved using a proprietary [micro-extrusion technology](https://www.trendhunter.com/trends/roquette-nutralys) that gives it a fibrous texture that closely mimics meat. CEO and Founder Giuseppe Scionti spoke on the Novameat plant-based proteins saying, "By expanding our Pulled category with two new, less common [plant-based meats](https://www.trendhunter.com/trends/cleanbean-products), we are providing a toolkit for chefs to explore a lot further than before. These products are a testament to our commitment to relentless innovation and a promise that the plant-based future doesn’t have to compromise on taste, texture, or culinary experience.” Image Credit: Novameat ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 43% | Activity: 45% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Micro-extrusion Technology:** Micro-extrusion technology presents new opportunities for creating plant-based proteins that closely mimic the texture of real meat, enabling enhanced culinary experiences. - **Meatless Menu Expansion:** The rising demand for meatless menu items encourages foodservice providers to innovate and diversify their offerings with novel plant-based protein options. - **Chef-centric Product Development:** The development of plant-based meats tailored for chefs enables culinary professionals to experiment with a wider range of flavors and textures in meatless dishes. ### Where This Applies - **Plant-based Foodservice:** The plant-based foodservice industry is rapidly growing as consumers increasingly seek sustainable and meat alternative options in dining experiences. - **Food Technology:** Innovations in food technology such as proprietary micro-extrusion are transforming how plant-based proteins are developed and enhancing their appeal in the market. - **Sustainable Food Production:** The increasing emphasis on sustainable food production drives the development of plant-based alternatives, reducing reliance on traditional meat sources. ## Related on Trend Hunter - [Allergen-Free Alt Meats](https://www.trendhunter.com/trends/novameat.md) - [Plant-Based Pulled Meat Products](https://www.trendhunter.com/trends/chunk-pulled-products.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Tech-Fueled Alt Meats](https://www.trendhunter.com/trends/motif-foodworks.md) - [Lamb-Inspired Meat Alternatives](https://www.trendhunter.com/trends/plantbased-lamb-strips.md) - [Lamb-Style Meat Alternatives](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat.md) - [Texture-Driven Plant-Based Proteins](https://www.trendhunter.com/trends/naplasol-promyc-mycoprotein-line.md) - [Semi-Finished Plant-Based Beef Products](https://www.trendhunter.com/trends/beef-alternatives.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)