# Connection-Exploring Collaborative Fashion Kiko Kostadinov Joins ASICS on the NOVALIS Collection By Amy Duong | Published 2023-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/novalis References: [hypebeast](https://hypebeast.com/uk/2023/5/kiko-kostadinov-asics-novalis-capsule-collection-release-info) London-based fashion designer Kiko Kostadinov works in collaboration with ASICS on an expansive range dubbed [NOVALIS](https://www.trendhunter.com/trends/asics-novalis-release). The duo have worked together for the past six years, already creating a strong bond. The new capsule is made up of unisex looks that connect the mind, body, and sound as the theme, translated through lifestyle performance activities. Laura and Deanna Fanning showcased their own version of [ASICS'](https://www.trendhunter.com/trends/gelkayano-20-2) athletic values with a modern perspective. It results in a range of wardrobe silhouettes that are functional and progressive. Kostadinov delivers playful and dynamic proportions that are detailed with minimal accents to show off a muted elegance. The [NOVALIS collection](https://www.trendhunter.com/trends/asics-novalis-styrax-breeze) is meant for everyday wearing and blends seamlessly into life experiences. Image Credit: ASICS, [hypebeast](https://hypebeast.com/uk/2023/5/kiko-kostadinov-asics-novalis-capsule-collection-release-info) ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 19% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Fashion:** Further exploration of partnerships between fashion designers and athletic brands could lead to innovative and fresh designs. - **Unisex Looks:** The continued rise of gender-neutral clothing presents an opportunity for brands to reach a wider audience and offer inclusive options. - **Lifestyle Performance Activities:** Creating clothing that seamlessly blends performance and fashion could lead to new opportunities in the athleisure industry. ### Sectors Adopting This - **Fashion:** Fashion brands can work with athletic brands to create innovative and functional clothing that appeals to a wider audience. - **Athleticwear:** Brands in the athleticwear industry can explore new partnerships and design collaborations to create fresh and contemporary designs. - **Retail:** Retailers can capitalize on the unisex trend by offering more gender-neutral options, which could lead to increased sales and customer satisfaction. ## Related on Trend Hunter - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Japanese Workwear-Honoring Shoes](https://www.trendhunter.com/trends/gelkiril-3.md) - [Technical Breathable Mesh Sneakers](https://www.trendhunter.com/trends/gelteremoa-sneaker.md) - [Bold Patterned Luxurious Sneakers](https://www.trendhunter.com/trends/gelds-trainer-14.md) - [Sleek Collaborative Tech Sneakers](https://www.trendhunter.com/trends/asics-gelteremoa.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Stitched Accent Collaborative Sneakers](https://www.trendhunter.com/trends/gelkinetic-fluent.md) - [Artisanal Running Shoes](https://www.trendhunter.com/trends/gelcumulus.md)