# Celebrative Tennis Courts Lacoste Unveiled the Novak Djokovic Court in Belgrade By Debra John | Published 2025-05-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/novak-djokovic-court References: [corporate.lacoste](https://corporate.lacoste.com/lacoste-inaugurates-the-novak-djokovic-court-in-belgrade-to-promote-youth-access-to-tennis/) & [instagram](https://www.instagram.com/p/DJrhn_JIHHu/)  The Novak Djokovic tennis court in Belgrade has been officially unveiled by [Lacoste](https://www.trendhunter.com/trends/lacostes-activations), in collaboration with the Novak Djokovic Foundation and creative agency We Are Etendart. Situated in the international champion’s hometown, this bespoke court serves as both a celebration of Djokovic’s remarkable career and a vibrant community space designed to empower local youth. Operated by the Novak Djokovic Foundation, the court is part of a broader educational initiative that combines access to sport with cultural, academic, and creative programming. Its mission is to introduce young people to tennis while fostering personal growth through a holistic, inclusive approach. By uniting athletic development with educational opportunity, the space underscores the power of sport as a catalyst for youth empowerment. This initiative builds on Lacoste and We Are Etendart’s global effort to reimagine public play spaces, following the creation of a previous Djokovic court in Clichy, France. Djokovic personally inaugurated the Belgrade court, joining the first rallies and reinforcing his commitment to giving back through sport. Image Credit: Lacoste ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 61% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Holistic Sport-education Integration:** Incorporating educational programming with sports facilities represents a shift towards holistic youth development, illustrating sport as a vehicle for broader personal growth. - **Community-driven Athlete Legacy Projects:** Athletes are increasingly investing in community-tailored projects that blend personal legacy with social impact, showcasing a commitment to societal contribution beyond their sports achievements. - **Reimagined Public Play Spaces:** There's a growing trend in reconstructing urban play environments with a focus on inclusivity and multi-purpose use, emphasizing communal engagement over traditional sports-centric designs. ### Industries Being Reshaped - **Sports Infrastructure Development:** Designing multifunctional sports venues that double as educational hubs highlights an innovative approach in the sports infrastructure sector. - **Youth Empowerment Initiatives:** Programs that bridge athletic activities with educational support emerge as key players in the industry's drive to foster empowerment and growth among young people. - **Athlete-driven Philanthropic Ventures:** A surge in athlete-led ventures aimed at community development underscores an evolving industry trend where sports figures play pivotal roles in philanthropic efforts. ## Related on Trend Hunter - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Tennis Brand Global Campaigns](https://www.trendhunter.com/trends/lacoste-relaunched.md) - [Performance-Driven Athletic Tennis Partnerships](https://www.trendhunter.com/trends/miami-open.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md) - [Tennis Composite Watches](https://www.trendhunter.com/trends/hublot-big-bang-1.md) - [Elegant Sport Heritage Experiences](https://www.trendhunter.com/trends/tennisinspired-afternoon-tea.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Floating Recycled Tennis Courts](https://www.trendhunter.com/trends/parley-and-adidas.md)