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# Business Card Scanners
The Novac 'Simply Scan' Eliminates the Need for Paper Self-Promoters

By Meghan Young | Published 2011-05-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/novac-simply-scan
References: [ohgizmo](http://www.ohgizmo.com/2011/05/26/novacs-tiny-simply-scan-business-card-scanner/) & [novac.co.jp](http://www.novac.co.jp/products/hardware/nv-capture/nv-ps920u/index.html)

Although many people probably already believe that [business cards](https://www.trendhunter.com/trends/vidcard) are obsolete, there are many more who have not yet adopted that viewpoint and so I would like to present a bridge between those two opposing sides: the Novac Simply Scan. This [mini scanner](https://www.trendhunter.com/trends/iochowx1) is perfect for those who have completely embraced the digital age that is upon us.

The Novac Simply Scan is small enough for a business card to nestle perfectly within its embrace. Interestingly enough, it doesn't perform like a scanner, though. Instead, it takes a photo of the card and then uploads it into your address book using OCR software.

Unfortunately, the Novac Simply Scan is compatibly only with Windows-based PCs. It is priced at approximately $120. A small cost for a paper-free existence.

**Implications** - As business technology continues to go high-tech, the importance of maintaining accurate electronic contact information is heightened. Any product that seeks to make the process of collecting this information organized, easy and quick, has a leg up on the competition. They cater to older businesspeople who are still in the process of understanding [electronic address books](https://www.trendhunter.com/trends/passcollect), as well as the enterprising younger businesspeople who seek to avoid the tedious process.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 11% | Activity: 50% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Digital Business Card Solutions:** The Novac Simply Scan represents a trend of digital solutions for business card management, eliminating the need for physical cards.
- **OCR Technology:** The use of OCR software in the Novac Simply Scan showcases a trend of leveraging advanced optical character recognition technology for efficient data capture and organization.
- **Paperless Business Environment:** The Novac Simply Scan aligns with the trend of promoting a paperless workplace by digitizing traditional business card exchanges.

### Where This Applies

- **Business Technology:** The business technology industry can benefit from disruptive innovation opportunities by developing more advanced digital business card solutions.
- **Software Development:** In the software development industry, there is potential for creating more sophisticated OCR software that can accurately capture and process business card information.
- **Office Equipment:** The office equipment industry can explore disruptive innovation opportunities by designing compact and user-friendly scanners specifically tailored for digitizing business cards.

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