# Futuristic Performance Running Shoes ASICS' NOVABLAST SPS Sneaker Delivers a Bouncy Foundation By Amy Duong | Published 2020-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/novablast-sps References: [hypebeast](https://hypebeast.com/2020/10/the-new-asics-novablast-sps-sneaker-runs-towards-the-future) The [ASICS](https://www.trendhunter.com/trends/gelquantum-kinetic-sp) NOVABLAST SPS sneaker silhouette gained popularity due to its sleek design and progressive technology infused into the construction. The shoes function similarly to trampolines with the cushioned base and innovative components. The design was reimagined by artist Omar Aqil, using his expertise with [3D art](https://www.trendhunter.com/trends/asics-novalis-styrax-breeze) to bring life to the silhouette originally. In terms of its technicalities, it rests on the signature [thick sole](https://www.trendhunter.com/trends/on-cloudnova-2) and utilizes the FLYTEFOAM Blast technology, which delivers the strong bounce. In terms of the design angle, the shoes are versatile to be casually worn through urban spaces. This is backed up by its neutral colorways, offered in Smoke Gray, Light Steel, and Metropolis. Branding can be found on the tongue and the closure adjustment is complete with a bungee cord. Image Credit: ASICS ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 48% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Cushioned Base Performance:** The incorporation of a cushioned base in performance footwear presents opportunities for disruptive innovation in the athletic shoe industry. - **Innovative Component Technology:** Progressive technology infused into the construction of athletic shoes opens doors for disruptive innovation in the footwear industry. - **Versatile Urban Design:** The rise of urban fashion trends and the demand for versatile footwear creates opportunities for disruptive innovation in the fashion industry. ### Where This Applies - **Athletic Shoe:** The performance running shoe industry can explore disruptive innovation opportunities by focusing on cushioned base technology and innovative component integration. - **Footwear:** The footwear industry has the potential for disruptive innovation by incorporating cushioned base technology and progressive construction methods in shoe designs. - **Fashion:** The fashion industry can tap into disruptive innovation opportunities by designing versatile urban footwear with a sleek and progressive aesthetic. ## Related on Trend Hunter - [Urban Cushioning Sneakers](https://www.trendhunter.com/trends/gelquantum-kinetic-sp.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Balletcore Collaborative Shoes](https://www.trendhunter.com/trends/gelkinetic-fluent-1.md) - [Cloud-Like Engineered Upper Sneakers](https://www.trendhunter.com/trends/asics-gelnimbus-28.md) - [Metallic Tinged Technical Sneakers](https://www.trendhunter.com/trends/gel-nimbus-10.md) - [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md) - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Hyper-Futuristic Running Shoes](https://www.trendhunter.com/trends/fast-rb-nitrotm-elite.md) - [Futuristic Minimal Technical Sneakers](https://www.trendhunter.com/trends/gelteremoa.md)